Exam (elaborations)
COM2603 ASSIGNMENT 1
- Institution
- University Of South Africa (Unisa)
COM2603 ASSIGNMENT 1
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COM2603 Assignment 1 Semester 22022
Student no
,COM2603
ASSIGNMENT 1 SEMESTER 2 2022
Unique Number: 170953
, TABLE OF CONTENTS
1. INTRODUCTION..............................................................................................................................................3
2. INTERCULTURAL COMMUNICATION....................................................................................................3
Characteristics of culture...................................................................................................................................3
Culture is expressed as behaviour.............................................................................................................3
Culture is dynamic and heterogenous......................................................................................................4
Power influences intercultural communication.......................................................................................4
Popular culture......................................................................................................................................................5
Favourite television programme.................................................................................................................6
Ethnic or racial groups are represented in the show............................................................................6
Roles which groups play, support or refute stereotypes.....................................................................6
Cultural imperialism.............................................................................................................................................6
Resistance of certain cultural texts................................................................................................................7
3. DEVELOPMENT COMMUNICATION.......................................................................................................7
Development..........................................................................................................................................................7
Development communication...........................................................................................................................8
Social change........................................................................................................................................................8
Developed and underdeveloped nations......................................................................................................8
Process of westernisation.................................................................................................................................9
Characteristics of modernisation theory.......................................................................................................9
Characteristics of the dependency paradigm...........................................................................................10
Multinational corporations...............................................................................................................................10
Principle of empowerment..............................................................................................................................10
4. HEALTH COMMUNICATION....................................................................................................................11
Health-belief model...........................................................................................................................................11
Cues to action” for COVID-19 awareness.................................................................................................12
Demographics and sociopsychological......................................................................................................13
Prejudicial ideologies.......................................................................................................................................13
Mistrust.............................................................................................................................................................14
Prejudices towards COVID-19 vaccinations.............................................................................................14
5. CONCLUSION...............................................................................................................................................15
6. REFERENCES...............................................................................................................................................16
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