MNG2602 Assignment 1 Semester 2 2022.
MNG2602 - CONTEMPORARY MANAGEMENT
The managerial roles played by Eliza Jones include the leadership role
and monitoring role
1.2 The managerial role played by Zandile Ngwenya is the Dissemination role
QUESTION 2
the approach to diversity that Aspen follow...
1.1 The managerial roles played by Eliza Jones include the leadership role
and monitoring role
1.2 The managerial role played by Zandile Ngwenya is the Dissemination role
QUESTION 2
the approach to diversity that Aspen follows is the ‘value of differences’ approach. This
approach recognises differences and acknowledges that they exist, but does not require
people to be assimilated into the dominant culture. It allows for the individual mosaic of people
to create the aggregate picture of an organisation. As indicated in the case study, “Aspen
values diversity as part of building a strong brand and a dedicated workforce, welcoming
diversity as part of creating a strong and innovative corporate culture.”
QUESTION 3
3.1 The corporate-level strategy Aspen implemented when acquiring Fin Chemicals in
2004 is integration strategy. With integration strategy, the organisation enters a forward,
backward or horizontal line or business. In this case, it is a backward integration.
Backward integration’ occurs when the organisation enters a line of business further away
from the final customer to get increased control over its supply sources.
3.2 the corporate-level strategy Aspen implemented in 2011 is the corporate combination
through acquisition. An ‘acquisition’ occurs when one organisation buys all or part of
another organisation for either cash or equity in the parent organisation.
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