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  5. MNG3701 - Strategic Management (MNG3701)

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MNG3701 ASSIGNMENT 2 SEMESTER 2 - 2022
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MNG3701 ASSIGNMENT 2 SEMESTER 2 - 2022. MNG3701 - Strategic Management This essay focuses specifically on analysing the micro environment of Mr Price Group Limited. Mr Price Group Limited is an omnichannel fashion value retailer serving women, men, and children primarily in South Africa and 12 ...

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  • October 5, 2022
  • 12
  • 2022/2023
  • Exam (elaborations)
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MNG3701
ASSIGNMENT 2
SEMESTER 2 - 2022

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1. Introduction:

This essay focuses specifically on analysing the micro environment of Mr Price Group
Limited.
Mr Price Group Limited is an omnichannel fashion value retailer serving women, men, and
children primarily in South Africa and 12 other African countries such as Botswana and
Namibia. Founded in 1985, Mr Price opened in 1987 after the owners bought a controlling
interest in John Orrs Holdings, whose trading divisions at the time were The Hub and
Miladys. The Group operates through three segments: Apparel (MRP, MRP Sport, and
Miladys), Home (MRP Home and Sheet Street), and Financial Services (MRP Money) offering
clothing, underwear, footwear, cosmetics, accessories; furniture, and homeware; sporting,
outdoor, and fitness products.

The Group also provides financial services such as credit, store cards, cellular products, and
value-added services such as airtime, and insurance products. Its customers are served
through an omni-channel retail distribution of 1 386 corporate-owned stores and 8
franchised stores in 13 countries, as well as through online channels (store websites and
mobile application sales for delivery or click-and-collect).

The essay is structured as follows: It starts by discussing the concept of resources, whereby
we differentiate between tangible and intangible resources. The next section focuses on
discussing the concept of capabilities, followed by an explanation of the capabilities of MRP.
The essay concludes by explaining the various business-level strategies used to create and
sustain competitive advantage. Throughout, practical examples will be provided to
substantiate the discussion.




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