Exam (elaborations)
COM2602 EXAM PACK 2022
- Institution
- University Of South Africa (Unisa)
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COM2602EXAM PACK
,UNIVERSITY EXAMINATIONS
MAY/JUNE 2022
COM2602
Integrated Organisational Communication
100 Marks
Duration 3 Hours
This paper consists of 3 pages.
Instructions
This examination question paper consists of FOUR questions.
You have to answer ALL QUESTIONS.
Make sure that you fill in your student number and the code of the paper (COM2602) on your
submission.
Remember to attach the Department’s Declaration.
After answering this examination paper you must follow the instructions as provided in the
exam summary document
Additional student instructions
1. Students must upload their answer scripts in a single PDF file (answer scripts must not be
password protected or uploaded as “read only” files).
2. NO emailed scripts will be accepted.
3. Students are advised to preview submissions (answer scripts) to ensure legibility and that
the correct answer script file has been uploaded.
4. Students are permitted to resubmit their answer scripts should their initial submission be
unsatisfactory.
5. Incorrect file format and uncollated answer scripts will not be considered.
6. Incorrect answer scripts and/or submissions made on unofficial examinations platforms
(including the invigilator cellphone application) will not be marked and no opportunity will be
granted for resubmission.
7. Mark awarded for incomplete submission will be the student’s final mark. No opportunity for
resubmission will be granted.
8. Mark awarded for illegible scanned submission will be the student’s final mark. No
opportunity for resubmission will be granted.
9. Submissions will only be accepted from registered student accounts.
10. Students suspected of dishonest conduct during the examinations will be subjected to
disciplinary processes. UNISA has a zero tolerance for plagiarism and/or any other forms of
academic dishonesty.
11. Students are provided one hour to submit their answer scripts after the official examination
time. Submissions made after the official examination time will be rejected by the
examination regulations and will not be marked.
12. Students experiencing network or load shedding challenges are advised to apply together
with supporting evidence for an Aegrotat within 3 days of the examination session.
Students experiencing technical challenges, contact the SCSC 080 000 1870 or email
Examenquiries@unisa.ac.za or refer to Get-Help for the list of additional contact numbers. Only
communication received from your myLife account will be considered.
This Examination uses the invigilator app – Please see Page 4 of the question paper
for QR Code.
[TURN OVER]
, 2 COM2602
MAY/JUNE 2022
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 Define the following fields of communication:
1.1.1 Corporate communication (1)
1.1.2 Organisational communication (2)
1.1.3 Management communication (2)
1.2 Identify the different people responsible for strategy in each of the following levels of
strategy:
1.2.1 Corporate strategy (1)
1.2.2 Business strategy (1)
1.2.3 Functional strategy (1)
1.2.4 Enterprise strategy (1)
1.2.5 Operational strategy (1)
1.3 Briefly explain the three (3) dimensions of strategy that managers need to address
within strategic management. (10)
1.4 Discuss the difference between strategy communication and communication strategy.
To illustrate the difference, give examples of each. (10)
[30]
AND
QUESTION 2
THE RATIONALE FOR INTEGRATING ORGANISATIONS’ COMMUNICATION
2.1 Define communication integration and elaborate on this definition by explaining it in
your own words. (10)
2.2 How have external market trends, trends within organisations and societies’ demands
for organisational integrity contributed to the move towards communication
integration? (10)
2.3 Describe how you would go about aligning messages from all sources in an
organisation. (10)
[30]
AND
[TURN OVER]
, 3 COM2602
MAY/JUNE 2022
QUESTION 3
COMMUNICATION INTEGRATION PROCESSES AND MANAGEMENT
3.1 You are the corporate communication director of a large clothing-range company. You
and the communication managers need to coordinate the communication of the entire
organisation. Explain how you would manage communication integration using the
four (4) methods of managing communication integration. (15)
3.2 Define corporate identity and explain why it is applied. (10)
[25]
AND
QUESTION 4
INTEGRATED COMMUNICATION MEASUREMENT
4.1 Name and discuss the three (3) integrated communication models that will form the
basic building blocks for developing an integrated communication measuring
instrument. (5)
4.2 Information and communication technologies affect the functioning of organisations.
Integrating traditional and online methods can present opportunities and can also
pose certain challenges for the evaluation of integrated communication.
4.2.1 Explain two (2) opportunities for the integration of traditional and online methods
evaluation. (4)
4.2.2 Discuss three (3) challenges that integration of traditional and online research
methods and techniques may pose. (6)
[15]
TOTAL: 100
©
UNISA 2022
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