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Summary The Marketing Book, ISBN: 9781134506125 OUB200699 (CHA200699)
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MNM1503 ASSIGNMENT 4 SE
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Summary The Marketing Book, ISBN: 9781134506125 OUB200699 (CHA200699)
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Spree Marketing Plan
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,SOMMAIREIntroduction ............................................................................................................................................ 5
La revue littérature ................................................................................................................................. 7
Méthodologie de recherche : ............................................................................................................... 30
Les variables quantitatives ................................................................................................................... 31
Questionnaire ....................................................................................................................................... 32
L’analyse des résultats en SPSS ............................................................................................................ 37
Conclusion ............................................................................................................................................. 68
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, REMERCIEMENTS
Aux termes de ce rapport, nous tenions à témoigner toute notre reconnaissance aux personnes,
qui, grâce à leurs concours, ont contribué à la réussite de ce travail.
Notre extrême gratitude s’adresse en premier lieu à notre professeur Mr Barzi, qui a su nous
soutenir et nous guider durant la création de ce projet tutoré, pour sa patience inconditionnelle,
sa disponibilité, la qualité de sa formation et surtout ses judicieux conseils qui ont contribué à
alimenter notre réflexion.
Notre reconnaissance va également aux personnes qui ont eu la gentillesse de répondre aux
questions que nous avons pu émettre, dont la participation dans notre projet a été très utile.
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