Behaviour and Tourism Components Presentation is about understanding tourism, tourism as an activity, tourism key dimensions, tourist behaviour, stages of the decision making process, quality, satisfaction, perceived value and behavioural intention, destination image, analogy of the tourism compone...
INTRODUCTION TO TOURISM
AND HOSPITALITY STUDIES
How destination image and evaluative
factors affect behavioral intentions
hence influencing the Components of
the Tourism Destination
, Understanding tourism
Tourism is a wider activity with important
impacts on host communities. This wider
world of tourism is captured in the
definition provided by McIntosh and
Goeldner:
“tourism may be defined as the sum of the
phenomena and relationships arising from the
interaction of tourists, business suppliers, host
governments, and host communities in the
process of attracting and hosting these
tourists and other visitors (1995:lO).
2
, Tourism as an activity
Tourism has been seen as the driving force for
regional development.
Successful tourism can increase destination’s
tourist receipts, income, employment and
government revenues.
How to attract the tourists to revisit and/or
recommend the destination to others is
crucial for the success of destination tourism
development.
3
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