Class notes
Lecture notes business management (2BMG101)
- Institution
- University Of Zululand (UNIZULU)
BUSINESS MANAGEMENT LECTURE NOTE
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, Introduction to BusinessManagement
11th edition
Ancillary material
ISBN 978 019 07 4576 9
P O Box 12119, N1 City, 7463, Cape Town, Republic of South Africa
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form
by any means, without the prior permission in writing of Oxford University Press Southern Africa (Pty) Ltd, or as express
permitted by law, or under terms agreed with the appropriate designated reprographics rights organization. Enquiries
concerning reproduction outside the scope of the above should be sent to the Rights Department, Oxford University Pre
Southern Africa (Pty) Ltd, at the address above.
, Chapter 4
The business environment
, Learning outcomes
• Understand the meaning of environmental change
• Explain the composition and characteristics of the business
environmental model
• Discuss each of the sub-environments of the environmental
• Explain how each of the environmental variables in the micr
market and macro-environments can influence an industry o
individual business
• Explain the difference between opportunities and threats in
external environment
• Discuss environmental scanning as a means of managing cha
the business environment.
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