Answers
MNM3713 : SERVICES MARKETING
- Institution
- University Of South Africa (Unisa)
Services Marketing self assessment questions to use for exam preparation purposes
[Show more]
13 reviews
By: mkotiah40 • 1 year ago
well structured content
By: nkomodorothy • 6 year ago
By: greggkkemp • 6 year ago
By: shaistaramesar • 6 year ago
By: welilemazibuko • 7 year ago
By: henrihethameyer • 7 year ago
By: Carolmak • 7 year ago
Content preview
MNM3713
SERVICES
MARKETING
SELF ASSESSMENT QUESTIONS & ANSWERS
By: Bumble Bee
“Stinging one module at a time”
, SU1
INTRODUCTION TO SERVICES MARKETING
1.1. Discuss two main reasons why services have become important in today's
economy
Competition, fast-paced industrial development, fuelled by modern technology and
improved manufacturing processes has led to competing products becoming more and
more the same in terms of their main physical attributes.
Consumer society, many people are now far more affluent and therefore buy more
products, from cheap items to expensive ones, consumers are also far more demanding
because of array of products to choose from on the market.
1.2. Discuss four different perspectives of explaining customer services
Intangibility:
Key determinant in distinguishing between a service and a physical products
Tangible products can be tasted, felt, smelled or stored, services are intangible
egg.
Ex. The services of an attorney
Inseparability:
Distinguishing characteristics of services that reflects the interconnectivity
between the service provider delivering the service, the customer involved receiving
the service and other customers who may be sharing the same experience
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Melissavos88. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R50,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
83225 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now