MARK 201 Chapter 3 - question bank Introduction to Marketing (Concordia University) course exam questions and answers 2023
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Course
Introduction to
Institution
Concordia University (
)
Book
Introduction to Marketing
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) You are directed to study the actors close to the company that affect its ability to serve its 1) customers- departments within the company, suppliers, marketing intermediaries, customer
ma...
mark 201 chapter 3 question bank introduction to marketing concordia university course exam questions and answers 2023
mark 201 chapter 3 question ba
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MARK 201 Chapter 3 -
question bank Introduction
to Marketing (Concordia
University) course exam
questions and answers
2023
,
, lOMoAR cPSD| 6353920
Exam
Name
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) You are directed to study the actors close to the company that affect its ability to serve its 1)
customers- departments within the company, suppliers, marketing intermediaries, customer
markets, competitors, and publics. What are you studying?
A) the marketing environment
B) the microenvironment
C) the demographic environment
D) the global environment
E) the macroenvironment
2) Which of the following terms is used to describe the factors and forces outside marketing that affect 2)
marketing management's ability to build and maintain successful relationships with target
customers?
A) strategic planning
B) the cultural environment
C) the marketing environment
D) target markets
E) the marketing mix
3) You are directed to study the demographic, economic, natural, technological, political, and cultural 3)
factors that are larger societal forces affecting your company. What are you studying?
A) the internal environment
B) the marketing mix
C) the global environment
D) the macroenvironment
E) the microenvironment
4) Which of the following is NOT a type of factor in a company's macroenvironment? 4)
A) political
B) demographic
C) competitive
D) economic
E) technological
5) All of the groups within a company are called the . 5)
A) internal environment
B) diversity
C) climate
D) range
E) culture
1
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