mark 201 chapter 6 question test bank introduction to marketing concordia university 2023 course requirement exam guide
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MARK 201 CHAPTER
6 - QUESTION TEST
BANK INTRODUCTION
TO MARKETING
(CONCORDIA
UNIVERSITY) 2023
COURSE
REQUIREMENT EXAM
GUIDE
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, lOMoAR cPSD| 6353920
Exam
Name
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) is never simple, yet understanding it is the essential task of marketing management. 1)
A) Consumption pioneering
B) Understanding the difference between primary and secondary data
C) Early adoption
D) Brand personality
E) Consumer buying behaviour
2) The North American consumer market consists of more than 333 million people. The consumer 2)
market is made up of all of the following except .
A) households that purchase goods or services for personal consumption
B) families who acquire goods or services for personal consumption
C) businesses that purchase goods and services
D) social groups who acquire services for personal consumption
E) individuals who acquire goods for personal consumption
3) The field was often referred to as reflecting an emphasis on the actual exchange of goods 3)
for money.
A) exchange theory
B) buyer behaviour
C) consumer psychology
D) shopping practices
E) purchase behaviour
4) Most large companies research buying decisions to find out what they buy, where they 4)
buy, how and how much they buy, when they buy, and why they buy.
A) market
B) social
C) group
D) consumer
E) permanent
5) Which of the following questions represents the marketer's perspective on the pre- purchase issues 5)
stage of the consumption process?
A) What does the consumer’s purchase say about the consumer?
B) How does a consumer decide that he or she needs a product?
C) How are consumer attitudes toward products formed and changed?
D) Does this person tell others about his or her experiences with the product?
E) Is acquiring a product a stressful or a pleasant experience?
1
, lOMoAR cPSD| 6353920
6) Consumer purchases are influenced strongly by , social, personal, and psychological 6)
factors.
A) legal
B) cultural
C) political
D) competitive
E) financial
7) Which of the following is considered a social factor that influences consumer behaviour? 7)
A) subculture
B) reference groups
C) social class
D) economic situation
E) lifestyle
8) As Canadians, we see ourselves as unique and distinctly different from Americans. What is the one 8)
commonality between our two cultures?
A) that we protect the beauty of our natural landscape
B) that we provide a social safety net
C) that we are a consumer culture
D) that we treasure freedom
E) that we encourage achievement of the individual
9) is(are) the most basic cause of a person's wants and behaviour. 9)
A) Culture
B) Brand personality
C) Societal factors
D) Cognitive dissonance
E) Selective perception
10) Marketers are always trying to spot in order to discover new products that might be 10)
wanted.
A) groups
B) lifestyles
C) cultural shifts
D) dissonance
E) attitudes
11) Each culture contains smaller , or groups of people with shared value systems based on 11)
common life experiences and situations.
A) motives
B) attitudes
C) subcultures
D) alternative evaluations
E) cognitive dissonances
2
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