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Samenvatting Semester 1 Customer Experience Management (CEM)// Communicatie jaar 2 R178,39
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Samenvatting Semester 1 Customer Experience Management (CEM)// Communicatie jaar 2

4 reviews
 17 purchases
  • Course
  • Customer Experience Management
  • Institution
  • Hogeschool Rotterdam (HR)

Samenvatting van ALLE tentamenstof. Alle lessen zijn ook samengevat (denk aan story behind, explore more en de artikelen bij elke week) en in het bestand te vinden. Alles wat je nodig hebt voor bijvoorbeeld een open boek tentamen of om je gesloten tentamen te leren. Het bestand is overzichtelijk i...

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Document information

  • January 13, 2023
  • 83
  • 2022/2023
  • Summary

Subjects

  • cem
  • content
  • semester1
  • ecosysteem
  • empathy map
  • co creatie
  • gedragsdeterminanten
  • ethische cyclus
  • merk als mens
  • sterk merk
  • cbbe

Written for

  • Hogeschool Rotterdam (HR)
  • Communicatie
  • Customer Experience Management
All documents for this subject (8)

4  reviews

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By: femkelaoh • 2 year ago

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Content preview

,Tentamenstof CEM
Lesweek 1.6 - KICK-OFF
Slides Kick-off

Lesweek 1.7 – Netwerk
Slides Storybehind 10 oktober
Kennisclip Customer Engagement Ecosystem Samenvatting artikel Customer Engagement
Ecosystem Slides Exploremore Merk als Mens
Merk Als Mens Hoofdstuk 4 SWOCC 81

Lesweek 1.8 – Merk & Doelgroep
Slides Storybehind 17 oktober
Artikelen bij storybehind 17 oktober
Slides Exploremore Waardepropositiecanvas Lees en kijktips bij waardepropositiecanvas

Lesweek 1.9 – Merk & Doelgroep
Slides Storybehind 31 oktober
Artikel betekenisstructuuranalyse van Reynolds en Gutman Slides Exploremore
Concurrenten

Lesweek 1.10 – Merk & Doelgroep
Slides Storybehind 7 november
(Te) lezen literatuur bij storybehind van 7 november Slides Exploremore Doelgroep
Worksheet Empathy map

Lesweek 2.1 – Fitbepaling
Slides Storybehind 14 november Slides Exploremore Merkconcept

Lesweek 2.3 – Customer Brand Relationships
Slides Storybehind 28 november
Literatuur bij storybehind
Linkjes uit de lesopdracht van maandag 28 november:
Slides Exploremore Meetbaar maken van klantrelatie en Co-creatie

Lesweek 2.4 – Brand Activation & Brand Experience
Slides Storybehind 5 december
Slides Exploremore Gedragsdeterminanten

Lesweek 2.5 – Brand Activation & Brand Experience
Slides Storybehind 12 december
Slides Exploremore Contentstrategie en content circle

Lesweek 2.6 – Draagvlak, Ethiek & Accountability
Slides storybehind 19 december Handout ethische cyclus
Kennisclip uitleg ethische cyclus Ethische overdenkingen volgens Cialdini Slides Exploremore
Adviesvaardigheden Kennisclip drogredenen



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,Inhoudsopgave
Week 1.6 .................................................................................................................................................... 5
Week 1.6 ‘Kick-off CEM’ ....................................................................................................................................... 5

Week 1.7 – Netwerk ................................................................................................................................... 7
Story Behind week 1.7 “Netwerk”........................................................................................................................ 7
Explore more week 1.7....................................................................................................................................... 10
Literatuur week 1.7 ............................................................................................................................................ 11

Week 1.8 – Merk en doelgroep ................................................................................................................. 15
Story Behind week 1.8........................................................................................................................................ 15
Explore more week 1.8....................................................................................................................................... 19
Literatuur week 1.8 ............................................................................................................................................ 22

Week 1.9 – Merk en doelgroep ................................................................................................................. 26
Story Behind week 1.9........................................................................................................................................ 26
Explore more week 1.9....................................................................................................................................... 30
Literatuur week 1.9 ............................................................................................................................................ 31

Week 1.10 – Merk en doelgroep ............................................................................................................... 33
Story Behind week 1.10...................................................................................................................................... 33
Explore more week 1.10..................................................................................................................................... 36
Literatuur week 1.10 .......................................................................................................................................... 38

Week 2.1 – Fitbepaling ............................................................................................................................. 48
Story Behind week 2.1........................................................................................................................................ 48
Explore more week 2.1....................................................................................................................................... 51

Week 2.3 Customer Brand Relationships ................................................................................................... 52
Story Behind week 2.3........................................................................................................................................ 52
Explore more week 2.3....................................................................................................................................... 56
Literatuur week 2.3 ............................................................................................................................................ 59

Week 2.4 – Brand Activation and Brand Experience ................................................................................... 64
Story Behind week 2.4........................................................................................................................................ 64
Explore more week 2.4....................................................................................................................................... 69

Week 2.5 – Brand Activation and Brand Experience ................................................................................... 72
Story Behind week 2.5........................................................................................................................................ 72
Explore more week 2.5....................................................................................................................................... 76

Week 2.6 – Draagvlak, ethiek en accountability ......................................................................................... 79
Story Behind week 2.6 “Ethiek” ......................................................................................................................... 79




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, Explore more week 2.6....................................................................................................................................... 82




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