Samenvatting van ALLE tentamenstof. Alle lessen zijn ook samengevat (denk aan story behind, explore more en de artikelen bij elke week) en in het bestand te vinden. Alles wat je nodig hebt voor bijvoorbeeld een open boek tentamen of om je gesloten tentamen te leren. Het bestand is overzichtelijk i...
,Tentamenstof CEM
Lesweek 1.6 - KICK-OFF
Slides Kick-off
Lesweek 1.7 – Netwerk
Slides Storybehind 10 oktober
Kennisclip Customer Engagement Ecosystem Samenvatting artikel Customer Engagement
Ecosystem Slides Exploremore Merk als Mens
Merk Als Mens Hoofdstuk 4 SWOCC 81
Lesweek 1.8 – Merk & Doelgroep
Slides Storybehind 17 oktober
Artikelen bij storybehind 17 oktober
Slides Exploremore Waardepropositiecanvas Lees en kijktips bij waardepropositiecanvas
Lesweek 1.9 – Merk & Doelgroep
Slides Storybehind 31 oktober
Artikel betekenisstructuuranalyse van Reynolds en Gutman Slides Exploremore
Concurrenten
Lesweek 1.10 – Merk & Doelgroep
Slides Storybehind 7 november
(Te) lezen literatuur bij storybehind van 7 november Slides Exploremore Doelgroep
Worksheet Empathy map
Lesweek 2.3 – Customer Brand Relationships
Slides Storybehind 28 november
Literatuur bij storybehind
Linkjes uit de lesopdracht van maandag 28 november:
Slides Exploremore Meetbaar maken van klantrelatie en Co-creatie
Week 2.4 – Brand Activation and Brand Experience ................................................................................... 64
Story Behind week 2.4........................................................................................................................................ 64
Explore more week 2.4....................................................................................................................................... 69
Week 2.5 – Brand Activation and Brand Experience ................................................................................... 72
Story Behind week 2.5........................................................................................................................................ 72
Explore more week 2.5....................................................................................................................................... 76
Week 2.6 – Draagvlak, ethiek en accountability ......................................................................................... 79
Story Behind week 2.6 “Ethiek” ......................................................................................................................... 79
3
, Explore more week 2.6....................................................................................................................................... 82
4
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