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Written Assessment for Business Skills Training for TEFL teachers Course
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Your name: Date of submission:
Melenta Solomon 10 January 2023
Choose ONE of the following TEFL business areas. Base your responses for ALL sections of the assignment on the business area you
choose:
Option 1:
Online TEFL students in Asia and/or Europe
Option 2:
In-person TEFL lessons for non-native English speakers
Option 3:
Specialist TEFL lessons for Business English and/or IELTS students
WHICH OPTION HAVE YOU CHOSEN?
Online TEFL students in Europe.
1
, Written Assessment for Business Skills Training for TEFL teachers Course
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MARKET ANALYSIS (125 – 175 words, including SWOT)
The market for online TEFL services in Europe is growing, with an increasing number of students seeking to
improve their English language skills. Demand is driven by factors such as globalization, the increasing
importance of English in the job market and desire for greater international mobility. The majority of demand
comes from countries such as Poland, Turkey and Czech Republic. Internal factors like resources, operations
and management can impact the ability to launch and grow the business. External factors such as industry
conditions, technology and socioeconomic and demographic characteristics of the target market will affect
the demand for the service. Compliance with laws and regulations is critical. Macro factors such as global
economic, political, social environment, cultural and educational factors and technology integration will also
impact the business success. New businesses need to navigate the competitive market and address potential
challenges such as economic downturns and new technologies emergence.
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