100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
MNM2601 - THE MARKETING WORLD SUMMARY NOTES. R55,00   Add to cart
Quickly navigate to
Preview
  2.  
  3. University Of South Africa (Unisa)
  4.  
  5. MNM2601 - Marketing Management

Summary

MNM2601 - THE MARKETING WORLD SUMMARY NOTES.
 6 views  0 purchase

LEARNING OUTCOMES: After studying this unit, you should be able to:  Explain the nature of marketing  Explain the concept of exchange  Explain the gaps between consumption and production  Explain marketing activities  Define markets  Explain retailing in South Africa

Preview 2 out of 6  pages

Document information

  • January 23, 2023
  • 6
  • 2022/2023
  • Summary

Subjects

Written for

All documents for this subject (20)

Seller

avatar-seller
reigntutorstc90

Content preview

The Marketing World

LEARNING OUTCOMES:
After studying this unit, you should be able to:
 Explain the nature of marketing
 Explain the concept of exchange
 Explain the gaps between consumption and production
 Explain marketing activities
 Define markets
 Explain retailing in South Africa

, General Overview
Marketing is part of everyone's life and touches us in some way every
day. To be successful, any company that deals with customers on a daily
basis must not only be customer-centric, but customer-obsessed. The
best way to achieve this goal is to develop a solid marketing function
within the organization.
Marketing is a key factor in business success. The marketing function not
only deals with the production and distribution of products and services,
but also deals with the functions of ethical and social responsibility
found in the national and global environment.
Marketers need to be aware of customer value and satisfaction and
make these concepts a central part of the company's strategic plan.
Marketing must also be aware of the changes and react to them.


The concept of exchange:
 Exchange is the process of getting something from someone by
giving them something in exchange.
 Marketing is the process of taking steps to create and uphold
mutually beneficial exchange relationships with target audiences.
The objective is to increase sales and keep current clients.


For any kind of exchange to take place, five conditions must prevail:
 A minimum of two parties are necessary;
 Each party must possess something that the other party
values;

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller reigntutorstc90. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R55,00. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

60434 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling

Recently viewed by you

Class notes ·

(0)

Aantekeningen Psychopathologie
R55,00
  • (0)
  Buy now