Summary

Summary Entrepreneurship and Innovation Management 244

1 purchase

Institution
Stellenbosch University (SUN)

Summary for entrepreneurship and innovation management 244. Summaries of chapters 1, 2, 3, 5, 7, 8, 9. All content was covered in class and was prescribed for the final exam.

[Show more]

Preview 3 out of 24 pages

View example

Uploaded on January 23, 2023
Number of pages 24
Written in 2022/2023
Type Summary

entrep
innovation
innov man
244
entrepreneurship
entrepreneurship and innovation management
eampi

R130,00

Also available in package deal from R230,00

Add to cart

Add to wishlist

100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached

Document also available in package deal (1)

Entrepreneurship and Innovation Management bundle

R 280,00 R 230,00 2 items

1. Summary - Entrepreneurship and innovation management 214
2. Summary - Entrepreneurship and innovation management 244
Show more

, Table of Contents
Chapter 1: Small Business Ventures: Varieties and Impacts .......................................... 4
Starting an entrepreneurial small business ........................................................................4
Where are entrepreneurs? ...............................................................................................4
Types of entrepreneurship ...............................................................................................4
Types of economies ........................................................................................................5
Types of entrepreneurial small businesses ........................................................................5
Firm growth strategies ....................................................................................................5
Myths about small businesses ......................................................................................... 6
BRIE Model ................................................................................................................... 6
Small businesses and the economy ................................................................................. 6
The entrepreneurial way ................................................................................................ 6

Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies ................. 7
Psychology of entrepreneurs ........................................................................................... 7
5 P's of entrepreneurial behaviour ....................................................................................................... 7

Entrepreneurial operational competencies ........................................................................ 7
Sociology of entrepreneurs ............................................................................................. 8
Women and minorities ....................................................................................................................... 8
Second career and veteran entrepreneurs ........................................................................................... 8
Entrepreneurial teams ........................................................................................................................ 8
Family business .................................................................................................................................. 8

Entrepreneurial life cycle ................................................................................................ 8
Rewards of starting a small business ............................................................................... 9
Universally mentioned........................................................................................................................ 9
Occasionally mentioned ..................................................................................................................... 9
Rarely mentioned ............................................................................................................................... 9

Chapter 3: Small Business Environment: Managing External Relations ........................ 10
The environment of small businesses ............................................................................. 10
Environmental scanning ................................................................................................ 11
Skills for managing relations with the external environment ............................................ 11
Build legitimacy ............................................................................................................................... 11
Develop networks ............................................................................................................................ 12

Skills for making the right decision ................................................................................. 12
Handling a crisis ............................................................................................................................... 12
Achieving sustainability .................................................................................................................... 12
Making ethical decisions ................................................................................................................... 13

Chapter 5: Small Business Entry: Paths to Part-time Entrepreneurship ........................ 14

, Why part-time businesses are important ........................................................................ 14
When to consider part-time entrepreneurship ................................................................. 14
Types of part-time ........................................................................................................ 14
Considerations of part-time ........................................................................................... 15
Success of part-time ..................................................................................................... 15
Challenges of part-time ................................................................................................. 15

Chapter 7: Small Business Strategies: Imitation with a Twist.......................................17
Strategic planning process ............................................................................................ 17
Goals ............................................................................................................................................... 17
Customer benefits ............................................................................................................................ 17
Industry analysis .............................................................................................................................. 17
Strategic selection ........................................................................................................................... 18
Post startup tactics........................................................................................................................... 19

Chapter 8: Business Plans: See Audiences and Business Clearly .................................. 20
vision .......................................................................................................................... 20
Elevator pitch ............................................................................................................... 20
Executive summary ...................................................................................................... 20
Business plan ............................................................................................................... 20
1. Cover letter and title page ....................................................................................................... 20
2. Table of contents and executive summary ............................................................................... 20
3. Company, product, industry .................................................................................................... 20
4. Market ................................................................................................................................... 21
5. Organization .......................................................................................................................... 21
6. Financial summary .................................................................................................................. 21
7. Appendixes ............................................................................................................................ 21

focusing your business plan ........................................................................................... 21
Special plans ................................................................................................................ 21
Risk in a plan ................................................................................................................ 22

Chapter 9: Small Business Marketing: Customers and Products ...................................23
Marketing process ........................................................................................................ 23
Customer roles ............................................................................................................. 23
Target markets............................................................................................................. 23
Value proposition ......................................................................................................... 23
How to write a value proposition ....................................................................................................... 24

Goods versus services ................................................................................................... 24
Total product approach: seeing the product as more than the core component helps cause and increases
benefits ........................................................................................................................................... 24
New product development process ................................................................................................... 24

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller nicenotes. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R130,00. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

69411 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 15 years now

Start selling