This document contains summaries made from " Consumo business studies textbook" which summarizes the 4 pillar approach to creativity; SCAMPER; Force field analysis.
Creativity in a business is about:
- Seeing the same thing but thinking about it differently.
- Breaking down & rebuilding concepts to gain better
understanding.
- Organising processes & available resources that lead to viable &
feasible solutions to problems.
- Process of discovery to gain insight into problems & considering
different ways to deal with the problem.
- Rejecting the obvious to find a solution and then make it work
for the business.
- Differentiating the business from competitors in order to gain a
competitive advantage.
The 4-pillar approach to creativity:
1. Fluency.
2. Flexibility.
3. Originality.
4. Elaboration.
SCAMPER:
➢ Scamper helps business to generate
new ideas by encouraging a business
to think about how it could go about
improving the existing product &
service.
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