This essays answers questions on what communication integration and explains some concepts. This essay will also give you an idea or direction as to how you should structure your essay and how to answer accordingly.
List of references........................................................................................8
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, COM2602
Introduction
Communication is defined as "the glue that binds an organisation together (Angelopulo & Barker
2013:3). Communication plays an important role in any organisation. In this assignment we will be
discussing the importance of integration communication in an organisation. This will be discussed
under the themes: communication in the organisation, rationale for integrating organisations'
communication, communication integration process and principles and integrated communication
measurements.
Question 1
COMMUNICATION IN THE ORGANISATION
1.1 Communication in an organisation is important as it is there to allow one to express their
emotions, it is used to give out instructions, to share important information regarding the organisation,
to control, it enables interaction with groups outside the organisation such as clients and other
organisations and as well as ensure that employees are motivated to work and participate in the
everyday activities of the organisation. All of these allow for an organisation to function properly
(Angelopulo & Barker 2013:3).
1.2 According to Angelopulo & Barker (2013:28) the term "strategy" is derived from the Greek word
“strategia", which means the art of war. They go on to give a definition of strategy by Chandler
(1962:13), who says that strategy in the business context is: "The determination of the basic goals
and the objectives of an enterprise and the adoption of courses of action and the allocation of
resources necessary for carrying out these goals."
Mintzberg's (1987) 5 Ps that define strategy are: strategy as a plan, strategy as a ploy, strategy as a
pattern, strategy as a pattern, strategy as a position and strategy as a perspective (Angelopulo &
Barker 2013:29).
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