• this module contains my own, original ideas and work
• those ideas, or works that are not my own, have been cited through the prescribed
referencing system which I have familiarized myself with
• I have not submitted the ideas or work contained in this module for any other tertiary
education credit.
• I have read the University’s policy and research ethics
• I have read and understood the plagiarism PowerPoint for undergraduate studies
• I have familiarized myself with the library guides on plagiarism and ethics offered by
Unisa’s library.
• I have read and understood Unisa’s policy for copyright infringement and plagiarism,
and I am aware that plagiarism is punishable in terms of the copyright Act 98 of 1978 I
have read the regulation of the University of South Africa.
Student number:
Signature: Date: 11 March 2023
Witness: Date: 11 March 2023
, Table of content
Page1: Front page and declaration
Page 2: Table of content and introduction
Page 3 - 5: Question 1
Page 6: Question 2
Page 7: Question 3
Page 8: Question 4
Page 9-11: Question 5
Page 12 Conclusion and reference
Introduction
Public Relations is a vital function in any organization that seeks to build and maintain relationships
with its stakeholders. Public Relations Research, Planning, Media Relations and Writing, and Event
Management and Production are some of the core aspects of Public Relations.
Public Relations Research involves the systematic gathering, analysis, and interpretation of
information to help organizations understand their stakeholders, identify issues, and develop
effective communication strategies. Planning involves the development of strategies, objectives, and
tactics that align with organizational goals and help achieve desired outcomes.
Media Relations and Writing involves working with the media to communicate organizational
messages effectively. This includes writing and distributing press releases, developing media kits,
and managing media inquiries. Event Management and Production involves planning, organizing,
and executing events to achieve specific objectives. This includes identifying the target audience,
selecting the venue, coordinating logistics, and managing budgets.
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