this MODULE contains my own, original ideas and work
those ideas, or work, that are not my own, have been cited through the prescribed referencing
system which I have familiarised myself with in Tutorial Letter CMNALL/E/301
I have not submitted the ideas or work contained in this MODULE for any other tertiary
education credit
I have read the University’s Policy of Research Ethics
I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-GRADUATE STUDIES
(available under “Additional Sources” on myUnisa)
I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by
Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism, and I am
aware that plagiarism is punishable in terms of the Copyright Act 98 of 1978 and I have read the
regulations of the University of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/
Documents/Policy_copyright_infringement_plagiarism_16November2005.pdf
XXXXXX
STUDENT NUMBER
XXXXXX _XX/XX/2023_
SIGNATURE DATE
XXXXXX XX/XX/2023_
WITNESS DATE
, TABLE OF CONTENTS
PAGE
1. INTRODUCTION........................................................................................................................................1
2. QUANTITATIVE CONTENT ANALYSIS........................................................................................................1
2.1 A definition of content analysis and its purpose...............................................................................1
2.2 Three advantages of content analysis...............................................................................................2
2.3 Whether the research to be conducted in the scenario will be descriptive or explanatory..............3
2.4 Research problem.............................................................................................................................3
2.5 Two suitable research questions.......................................................................................................3
3 NARRATIVE ANALYSIS...............................................................................................................................4
3.1 Three narrative assumptions.............................................................................................................4
3.2 One hour-long television series episode............................................................................................5
3.2.1 The name of the television series...............................................................................................5
3.2.2 Categories of dramatis personae................................................................................................5
3.2.3 An example of a donor and a dispatcher in the chosen television series....................................5
3.3 A narrative to occur in a setting or geographic place....................................................................6
3.3.1. The two types of places.............................................................................................................6
3.3.2. An example of the two places discussed in the television series...............................................6
3.4 A semic code in the chosen television series................................................................................7
4 FILM THEORY AND CRITICISM...................................................................................................................8
Participant observation............................................................................................................................8
4.1 The difference between film criticism and film analysis................................................................8
4.2 The four forms of film historiography based on the work of Allen and Gomery............................9
4.3 Example of each of the four forms...............................................................................................10
5. MEDIA AUDIENCE THEORY....................................................................................................................11
5.1. The research problem for the proposal..........................................................................................11
5.2. Assumptions of reception theory....................................................................................................11
5.3. Examples of each of the above-mentioned assumptions...............................................................12
6. CONCLUSION.........................................................................................................................................13
7. SELF-ASSESSMENT AND SELF-REFLECTION............................................................................................14
SOURCES CONSULTED:..............................................................................................................................15
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