Other
DPR3702 no 1
- Course
- Dpr3702 (DPR3702)
- Institution
- University Of South Africa (Unisa)
DPR3702 no 1
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IntroductionPR in the industry plays a crucial role in building and maintaining relationships between
organizations and their stakeholders, while also communicating the organization's values, goals, and
achievements to the public. Effective PR strategies can help organizations achieve their business
objectives, enhance their reputation, and ultimately, increase their bottom line.
QUESTION 1:
Public relations (PR) in the industry refers to the strategic communication efforts undertaken by
organizations to manage their relationships with various stakeholders, including customers,
employees, investors, suppliers, and the media. PR in the industry involves the use of various
communication tools and techniques, such as media relations, events, social media, and content
creation, to build and maintain a positive reputation for the organization and its brand.
For example, a pharmaceutical company may use PR in the industry to communicate the benefits
and risks of its products to the public, regulators, and healthcare providers. The company may use
press releases, media interviews, and educational events to inform the public about its products and
their impact on health, while also engaging with regulatory agencies and industry associations to
ensure compliance with regulations and ethical standards.
Another example of PR in the industry is how technology companies use PR to build brand
awareness and promote innovation. Companies such as Apple and Google regularly use product
launches and media events to create buzz around their new products, while also leveraging social
media platforms to engage with their customers and promote their brand values. Additionally, these
companies often partner with other organizations and institutions to support research and
development initiatives and position themselves as industry leaders in innovation.
1.1 One South African campaigning organization is Greenpeace Africa.
1.2 Pressure groups and campaigning organizations are both involved in advocacy work, but they
differ in their approach and goals. Pressure groups focus on influencing specific policy decisions or
actions of government or other entities through lobbying, protests, and other forms of direct action.
They may have a narrow focus and seek to achieve specific changes in policy or practice.
Campaigning organizations, on the other hand, typically have a broader agenda and work to raise
awareness and mobilize public support for social or environmental issues. They often use public
campaigns, media outreach, and grassroots organizing to promote their causes and build
momentum for change.
1.3 The United Nations Global Compact (UNGC) is a voluntary initiative that encourages businesses
and organizations to adopt sustainable and socially responsible policies and practices. The ten
principles of the UNGC cover a range of issues related to human rights, labor standards, the
, environment, and anti-corruption measures. The environmental principles of the UNGC encourage
businesses to adopt environmentally sustainable practices, reduce their carbon footprint, and
conserve natural resources. By embracing these principles, businesses can demonstrate their
commitment to sustainable development and contribute to global efforts to address climate change
and protect the planet.
1.4 As the head of public relations at Dzomo La Mupo, I would propose the following campaign
tactics to raise awareness and promote the protection of the environment:
1. Social media campaign: Create a social media campaign on platforms like Twitter, Instagram,
and Facebook that highlights the impact of climate change and environmental degradation.
The campaign will feature pictures, videos, and infographics that demonstrate the effects of
pollution, deforestation, and other harmful practices on the environment.
2. Community outreach: Organize community outreach events to educate people about the
importance of protecting the environment. These events could include workshops, seminars,
and interactive sessions on sustainable practices and environmental conservation.
3. Collaborate with businesses: Partner with businesses that share the same values on
environmental protection to raise awareness and support for the cause. This could include
sponsoring tree planting events or participating in beach cleanups.
4. Media outreach: Contact media outlets and pitch stories on environmental issues, and
Dzomo La Mupo’s efforts to protect the environment. This could include guest articles,
interviews, or coverage of events or campaigns.
5. Lobbying: Lobby government officials to pass laws that protect the environment and
promote sustainable practices. Dzomo La Mupo can work with other organizations and
stakeholders to create a united front and increase the likelihood of success.
Regarding the UN Global Compact principle on labor standards, Dzomo La Mupo can use the
following tactics to address this issue:
1. Raise awareness: Educate the public about the importance of fair labor practices and how it
relates to environmental protection. This can be done through workshops, seminars, and
social media campaigns.
2. Hold companies accountable: Monitor companies' labor practices and publicly call out those
that violate labor standards. This can be done through media outreach or public protests.
3. Collaborate with other organizations: Partner with organizations that focus on labor rights to
amplify the message and create a united front.
4. Lobby government officials: Push for legislation that protects workers' rights and hold
employers accountable for violating labor standards.
1.5
Consensus-Oriented Public Relations (COPR) is a strategic approach to public relations that
emphasizes the building of relationships and mutual understanding between organizations and their
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