Other
COM2604 Assignment 1 - Semester 1 2023 - UNISA - Pass with 80%+
- Institution
- University Of South Africa (Unisa)
COM2604 Assignment 1 - Semester 1 2023 - UNISA - Pass with 80%+
[Show more]
Content preview
COM2604 ASSIGNMETN 01SEMESTER 01 2023
UNISA
ALL QUESTIONS ANSWERED: UST CHOOSE ANY
TWO
PASS WITH 80%+
,DECLARATION
, Table of Contents
Page
INTRODUCTION.....................................................................................................................................1
QUESTION 1...........................................................................................................................................2
APPROACHES TO THE STUDY OF MASS COMMUNICATION................................................................2
1.1 The main tenets of the social-materialist perspective.............................................................2
1.2 What theory is.............................................................................................................................2
1.2.1 The value of theory...............................................................................................................2
1.2.2 The four building blocks of theory........................................................................................2
1.3 The critical approach....................................................................................................................6
1.3.1 Mass society theory..............................................................................................................6
1.3.2 The Frankfurt School.............................................................................................................6
QUESTION 2...........................................................................................................................................8
The role and functions of the media..................................................................................................8
2.1 Concepts related to the media.....................................................................................................8
2.1.1 Functionalism........................................................................................................................8
2.1.2 Political functions of the media in a democracy....................................................................8
2.1.3 Media pluralism....................................................................................................................9
2.2 How the African philosophy of ubuntu might function as a normative theory for the mass
media in the South African context....................................................................................................9
2.2.1 An overview of the characteristics of ubuntu.......................................................................9
2.2.2 The possible influence of ubuntu on journalistic values.......................................................9
2.2.3 The consequences of ubuntu as normative framework for the media................................10
2.2.4 The feasibility of ubuntu as normative theory for the mass media in the South African
context.........................................................................................................................................11
QUESTION 3.........................................................................................................................................12
The effects of mass communication (effect studies)........................................................................12
Gauntlett’s points of criticisms against the effects paradigm...........................................................12
3.1 The effects model deals with social problems backwards......................................................12
3.2 The effects model treats children as inadequate..................................................................12
3.3 The effects model inadequately defines its own objectives of study....................................12
3.4 The effects model is selective in its criticisms of media descriptions of violence...................13
QUESTION 4.........................................................................................................................................14
Media, culture and the ideological power of the media..................................................................14
Stuart Hall's theoretical model of preferred reading.......................................................................14
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller assignmentguru. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R95,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
72042 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now