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Mng3701 assignment 1 semester 1 2023
- Institution
- University Of South Africa (Unisa)
Mng3701 assignment 1 semester 1 2023
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MNG3701-ASSIGNMENT 1Introduction
1.a Differentiate between responsible competitiveness and irresponsible
competitiveness.
Responsible competitiveness is the development of above-average responsible business
performance and the achievement of an organization's competitive advantage through strategic
management (Botha, 2022). However, when an organization competes at the expense of
society and the environment, it demonstrates irresponsible competitiveness.
responsible competitiveness
Responsible competition is essential for driving innovation, improving products and services,
and offering better value to customers. Companies must put in a lot of effort to win the trust and
loyalty of their customers because of fair competition. The end result is a market that is better
and more diverse, offering consumers high-quality goods and services at reasonable prices.
irresponsible competitiveness.
irresponsible competitiveness.is described by a dismissal for morals and reasonableness. To
win, the participants may use unethical or illegal strategies like bribing officials, stealing trade
secrets, or using information from insiders. Competitors in irresponsible competition only care
about winning, and they put their own interests ahead of those of customers, employees, and
the environment.
1b Identify four examples of Dis-Chem’s sources of competitive advantage.
CHOOSE ONLY 4 ON THE FOLLOWING BULLETS( DON’T WRITE THEM ALL-ONLY 4)
Dis-Chem has invested in its digital capabilities, such as an e-commerce platform,
mobile app, and loyalty program. These digital capabilities provide customers with
convenient shopping options and allow the company to collect customer data for
personalized marketing and promotions.
, Dis-Chem's digital capabilities also enable the company to offer value-added services
such as online prescription ordering and delivery.
Dis-Chem's has a rewards program that provides discounts and other benefits to its
customers.
the company has a convenient website and mobile app that allow customers to purchase
items online.
Dis-Chem has a strong delivery system that offers same-day and next-day delivery in
certain areas.
Dis-Chem has a streamlined online ordering system and knowledgeable staff. For
instance, Dis-Chem's competitive advantages could include its wide selection of
products, its convenient locations, its competitive prices, and its excellent customer
service.
Dis-Chem has a broad range of products that cater to a variety of needs. The company
offers over 40,000 products across categories such as healthcare, beauty, wellness, and
sports nutrition. By offering a diverse range of products, Dis-Chem attracts a wide range
of customers and meets their different needs.
Dis-Chem has a large network of stores and a high volume of sales, which allows the
company to benefit from economies of scale. The company can negotiate better prices
from suppliers, reduce overhead costs, and offer competitive prices to customers.
Dis-Chem has a range of private label products that are exclusive to the company.
These products are often cheaper than branded products and offer customers an
affordable alternative. Private label products also provide higher profit margins for the
company.
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