This course outlines the practical and tactical ins and outs of how to sell technical products to a sophisticated marketplace. How to build and manage a sales force; building compensation systems for a sales force, assigning territories, resolving disputes, and dealing with channel conflicts. Focus...
, The Facts of the Case
SALES & SALESFORCE MANAGEMENT
HED performing well, big revenue
producer
Two groups share a common
promotional budget
What to prioritize?
Education of future customers
Current revenue
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