1.1. With relevant extract from the case study, discuss the three dimensions of
corporate entrepreneurship (CE) as applicable at Hall Mark. .......................................... 3
1.2. Describe what it means to be an adaptive company and explain the four (4) flexible
rules as applied at Hallmark in building such an organisation. ........................................ 4
1.3. By means of examples from the case study, identify and explain the characteristics
displayed which are associated with an entrepreneurial individual. ................................ 6
1.4. By quoting relevant points from the case study, briefly discuss whether Joyce Clyde
Hall and her managers at Hall mark meet the characteristics of an entrepreneurial mind
set. 7
2.1. Define the concepts of Individualism and Collectivism. ......................................... 8
2.2. Give the merits of Individualism versus Collectivism by indicating two (2) positive
aspects and two (2) negative aspects of each. ............................................................... 9
2.3. In spite of a desire to pursue entrepreneurial ideas, many corporate entrepreneurs
face a number of limitations that lead them to fail. Briefly explain at least eight (8) of these
limitations. ..................................................................................................................... 10
3.1. As a champion of innovation at a major information technology (IT) firm, you are
trying to convince your directors to adopt an open innovation model as a vehicle for
corporate entrepreneurship. Discuss four (4) reasons why your directors should consider
pursuing an open innovation model. ............................................................................. 13
3.2. Identify the fifth and final stage of Griener’s Organisational Life Cycle Process.
Describe this stage and indicate any two changes that must be made to ensure a
continued existence of the company. ............................................................................ 14
3.3. Describe seven ways which entrepreneurship is manifested in established
companies ..................................................................................................................... 15
4.1. Many companies have an overall orientation that guides or drives how
entrepreneurial activity is manifested in innovation processes. Discuss the main dominant
approaches of the innovation processes. Briefly explain these two concepts. .............. 16
4.2. Describe with examples eight (8) critical elements of an entrepreneurial philosophy
of control. ...................................................................................................................... 17
4.3. Discuss the four common types of organisational structures. .............................. 20
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