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MNB1601 Assessment 2_ Attempt review 2023
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- University Of South Africa (Unisa)
MNB1601 Assessment 2_ Attempt review 2023
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Sharon RUDANSKY-KLOPPERS
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Business Management IB 23 S1
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MNB1601-23-S1
Welcome to MNB1601
Assessment 2
Started on Friday, 24 March 2023, 4:35 AM
State Finished
Completed on Friday, 24 March 2023, 5:28 AM
Time taken 53 mins 27 secs
Marks 18.00/20.00
Grade 90.00 out of 100.00
Question 1
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Question text
Mondi is one of the main researchers at Info Gate, an international marketing research company. Before
commencing with a new research project, Mondi will first look for historical data, compiled for other studies,
to determine if any of the research objectives at hand can be achieved. Which type of data will Mondi
require?
Select one:
a.
Secondary data
b.
Primary data
c.
Published data
,d.
Principal data
Feedback
The correct answer is: Secondary data
Question 2
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Question text
Heineken and SABMiller recently joined forces with three other beer giants to promote beer’s versatility.
This is an obvious attempt by the major beer producers in the world to grow generic beer consumption
(primary demand) in the face of new competitive products. If the satisfaction of consumer needs and
demands is ignored this can have serious financial implications for the enterprise. This is known as which
principle of the marketing concept?
Select one:
a.
The principle of profitability
b.
The principle of consumer orientation
c.
The principle of social responsibility
d.
The principle of organisation integration
Feedback
The correct answer is: The principle of consumer orientation
Question 3
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Question text
After being encouraged by his girlfriend, Archie buys an entire range of new facial care products targeted at
men. However, before he starts to use the products his girlfriend breaks up with him and Archie throws away
the products, unused. This is an example of an/a ____________ of consumer behaviour.
Select one:
a.
overt act
b.
,covert process
c.
overt process
d.
covert act
Feedback
The correct answer is: overt act
Question 4
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Question text
Which one of the following is NOT a relevant factor in the choice of packaging design?
Select one:
a.
Reusable packaging
b.
Packaging materials
c.
The shape of the package
d.
Packaging sizes
Feedback
The correct answer is: Reusable packaging
Question 5
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Question text
Which one of the following is a requirement for exceptional service?
Select one:
a.
Make a great second impression.
b.
, Project a resilient demeanour.
c.
Communicate effectively.
d.
Build short-term relationships.
Feedback
The correct answer is: Communicate effectively.
Question 6
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Question text
___________ management means that not only the sales message and price of the product need to be
considered, but also the quality of the product, the packaging, the choice of distribution channels and the
methods of informing potential consumers about the market offering.
Select one:
a.
Marketing-orientated
b.
Consumer-orientated
c.
Sales-orientated
d.
Operation-orientated
Feedback
The correct answer is: Marketing-orientated
Question 7
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Question text
During the 2019 Black Friday Deals, NCX Stores launched an aggressive campaign slashing their Green
brand television prices by 70%. However, consumers reacted negatively to the massive reduction in prices
and bought less televisions instead of more. Most consumers concluded that the television sets lacked
quality. This is known as _____________ .
Select one:
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