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LECTURE NOTES ON SENSING AND SEZING OPPORTUNITIES
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ABOUT SENSING AND SEZING OPPORTUNITIES IN THE FIRM
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Sensing, seizing &transforming
international
opportunities
BUSI 1692
International
Entrepreneurship
,Today’s Aims
Understand the concept of opportunities
Describe the nature and types of entrepreneurial
opportunities
Understand opportunities in IE context
Source: Zucchella, Hagen and Serapio (2018)
, How can we define opportunity?
• Opportunity exists when there is a market imperfection
(a situation perfect market does not exist)
• An opening for individual entrepreneurs or firms to
explore and capitalize on these imperfections in order
to generate economic wealth
• Presence of market imperfections is a necessary but
not sufficient condition for an opportunity
Source: Zucchella, Hagen and Serapio (2018)
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