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Summary Chapter 21 Bryman R50,00
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  3. Stellenbosch University (SUN)
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  5. Sociology 364

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Summary Chapter 21 Bryman

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Well written in-depth notes on Bryman that you need to study for the exam. Third year sociology notes. Well written and structured notes Includes the textbook, lecture slides as well as lecture notes. I was accepted into honors for Sociology, so these notes will help you get really good marks.

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  • October 18, 2018
  • 5
  • 2018/2019
  • Summary

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CHAPTER 21

FOCUS GROUPS


Introduction
Why a distinction is made between a focus group & group interview techniques:

 Focus groups typically emphasize a specific theme/topic, whereas group interviews
span widely
 Sometimes group interviews are carried out so that the researcher can save time &
money, focus groups are not used for this
 The focus group practitioner is invariably interested in the ways in which individuals
discuss a certain issue as members of a group

Moderator/facilitator:

 Person who runs the focus group sessions

The focus group method:

 A form of group interview in which
o There are several participants
o There is an emphasis in the questioning on a particular fairly tightly defined
topic
o The accent is upon interaction within the group & the joint construction of
meaning
 Two methods
o The group interview
o A focussed interview
 Differ from group interviews (but terms frequently used interchangeably)
 Has been used extensively for many years in market research
 Growing interest in use of online focus groups




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