100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Test Bank for International Marketing, 19th Edition by Philip Cateora R548,03   Add to cart
Quickly navigate to
Preview
  2.  
  3. MKT422
  4.  
  5. MKT422

Exam (elaborations)

Test Bank for International Marketing, 19th Edition by Philip Cateora

1 review
 264 views  6 purchases
  • Course
  • MKT422
  • Institution
  • MKT422

Test Bank for International Marketing 19e 19th Edition by Philip Cateora, Bruce Money, Mary Gilly, John Graham and Graham Cateora. ISBN-13: 8637 Full Chapters test bank included PART ONE: AN OVERVIEW Chapter 1: The Scope and Challenge of International Marketing Chapter 2: The Dynamic En...

[Show more]

Preview 2 out of 486  pages

Document information

  • April 21, 2023
  • 486
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers

Subjects

  • international
  • marketing
  • 19e
  • 19th
  • edition
  • philip
  • cateora
  • 1266148639
  • 9781266148637
  • multiple choice
  • mcqs
  • exam quizzes
  • tests
  • practice
  • quizzes
  • test bank
  • true
  • false
  • practice quizzes
  • exam bank

Written for

  • MKT422
  • MKT422

1  review

review-writer-avatar

By: marniethielbar1 • 10 months ago

reply-writer-avatar

By: Tutor247 • 10 months ago

Thank you very much for your honest review. We are delighted to hear that you had a pleasant experience with us and we look forward to serving you further on your educational journey..

Seller

avatar-seller
Tutor247

Reviews received

Content preview

Chapter 01 19e Cateora
1) Today, becoming international is a luxury only some companies can afford.
⊚ true
⊚ false



2) Companies from the Netherlands are the leading group of investors in the United States.
⊚ true
⊚ false



3) International marketing involves selling of a company’s goods and services to consumers or
users in more than one nation for a profit.
⊚ true
⊚ false



4) The main difference between domestic and international marketing lies in the different
concepts of marketing.
⊚ true
⊚ false



5) An international marketer must deal with at least two levels of uncontrollable uncertainty.
⊚ true
⊚ false



6) Controllable factors that influence the business decisions of a company in an international
market include the geography and infrastructure of a country.
⊚ true
⊚ false



7) The uncontrollable factors affecting international marketing are limited to political forces,
economic climate, and competitive structure.
⊚ true
⊚ false




1

, 8) Uncontrollable elements for international marketers include the level of technology in a
country.
⊚ true
⊚ false



9) The uncontrollable factors a company has to deal with decrease with the number of foreign
markets in which it operates.
⊚ true
⊚ false



10) The controllable elements for marketers can be altered in the long run and, usually, in the
short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
⊚ true
⊚ false



11) Political and legal forces, economic climate, and competition are some of the domestic
environment’s controllable factors.
⊚ true
⊚ false



12) The foreign policies of a country are one example of a home-country element that has a
direct effect on a firm’s international marketing success.
⊚ true
⊚ false



13) Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an
uncontrollable element, in an international marketing scenario.
⊚ true
⊚ false




2

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Tutor247. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R548,03. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67474 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling

Recently viewed by you

Summary ·

(0)

Grade 12 History - Unit 1 Cold War

R548,03  6x  sold
  • (1)
  Buy now