CASE STUDY
Peri-Peri Power: Unpacking Nando's South Africa's recipe for achieving a
competitive advantage Nando's is a South African restaurant chain that
specialises in chicken dishes. The company was founded in 1987 in
Johannesburg, South Africa, and has since expanded to over 1 000 locations in
35 countries. Nando's South Africa has a reputation for its delicious, high-
quality chicken, and its strategic sourcing and supply chain practices are
critical to its success. Over the years, Nando's has developed a well-established
brand and franchise model, allowing them to expand rapidly while
maintaining consistency in its brand and product offerings. The secret
ingredient? Nando’s strategic sourcing processes For Nando's, the chicken it
serves is the primary product it sources. The company has implemented
several strategies to ensure that it can consistently provide its customers with
delicious, high-quality chicken. One of the critical components of Nando's
strategic sourcing approach is its emphasis on quality control. The company
has developed a rigorous quality control process that includes regular
inspections of its suppliers' farms and processing facilities to ensure its final
product meets their strict quality standards. Additionally, Nando's requires
its suppliers to adhere to strict animal welfare guidelines, ensuring its chicken
is ethically and sustainably sourced. Furthermore, the company aimed to
reduce its environmental impact by implementing a restaurant recycling
program and using eco-friendly packaging. Nando's commitment to
sustainability in its supply chain supports the environment and aligns with its
customers' values, leading to increased customer loyalty and improved brand
reputation. Strategic operations One of the key reasons for their success is
their unique supply chain operations. Different functions within Nando's, such
as procurement, logistics, quality control, and marketing, work together to
ensure a smooth supply chain operation. For instance, the procurement team
works closely with suppliers to source high-quality ingredients that meet
Nando's quality standards. The logistics team coordinates transportation and
delivery to ensure the ingredients reach the restaurants on time. Nando also
actively promotes a culture of continuous improvement, which requires
integration across different functions. This involves setting performance
metrics and targets, sharing best practices and lessons learned, and
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