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MNM3712 CUSTOMER RELATIONSHIP MANAGEMENT call/text/ //

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  • April 26, 2023
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  • 2022/2023
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DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE
FRAMEWORK IS NOT PREPARED NOR APPROVED BY UNISA, RATHER
REPRESENTS A POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH
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Table of Contents
Question 1................................................................................................................. 3

Contractors ........................................................................................................... 3

Modifiers ................................................................................................................ 3

Influencers ............................................................................................................ 4

Isolateds ................................................................................................................ 5

Question 2................................................................................................................. 5

QUESTION 3 ............................................................................................................. 7

Asymmetry ............................................................................................................ 7

Case application................................................................................................ 7

Stability.................................................................................................................. 7

Case application................................................................................................ 8

Legitimacy ............................................................................................................. 8

Case application................................................................................................ 8

Necessity .................................................................................................................. 9

Case application................................................................................................ 9

Reciprocity ............................................................................................................ 9

Case application................................................................................................ 9

Efficiency ............................................................................................................. 10

Types of costs associated with transactions ............................................... 10

The level of transaction costs ........................................................................ 11

The dimensions of transactions .................................................................... 11

Case application.............................................................................................. 12

References .............................................................................................................. 13




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