Summary
Summary WJEC Level 3 Criminology Unit 1 AC 2.2
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My notes for Changing Awareness of Crime AC 2.2 - Evaluate the effectiveness of media used in campaigns for change.
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Evaluate the Effectiveness of Media used in Campaigns for ChangeBlogs
A blog is a web page updated regularly by their authors. They have information based on
particular topics.
Unlock – a blog used to campaign for change
Information about criminal record disclosure can be found.
Strengths of blogs
A range of information is readily available.
User-friendly.
Easy to find online.
Weaknesses of blogs
A lot to read.
Could be visually overwhelming.
Viral messaging
Viral messaging is passing a message/photograph/post from person to person on social
media.
Time to Change
The purpose of the campaign was to help men talk about mental health.
The campaign used TV adverts and merchandise (beer mats).
A post about the campaign on Twitter gained more than 25,000 retweets and more than
70,000 likes.
Strengths of viral messaging
Campaigns reach a lot of people.
Could have a progressive impact on society.
Campaigns can spread beyond original demographic.
Free.
Weaknesses of viral messaging
The message can be twisted.
Something could go viral for the wrong reasons.
Little control over the message.
Could only be successful in the short term.
Social networking
Social networks are online platforms designed to be able to connect with people. Many
people have a social media presence.
Some campaigns for change have their own social media pages or they make use of features
available on social media.
Stop Hate UK
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