Exam (elaborations)
MNG3701 Assignment 2 Semester 1 2023
- Institution
- University Of South Africa (Unisa)
MNG3701 Assignment 2 Semester 1 2023
[Show more]
Content preview
MNG3701Assignment 2
Semester 1 2023
[School]
[Course title]
, MNG3701 Assignment 2 Semester 1 2023
RCL foods While Rainbow Chickens is a familiar household brand in many
South African households, the parent company, RCL, may not be so
recognisable. Yet, RCL Foods is a leading African food producer in South
Africa with a market capitalisation of R16 billion, employing over 21 000
people in operations across South Africa, Swaziland, Namibia, Botswana and
Zambia. RCL distributes its branded and private label food products through
their route-to-market supply chain specialist, Vector. History RCL was
established in 1891 as a small family-owned flour mill situated in Pretoria. By
1916, RCL built its first animal feed mill and in 1960, Rainbow Chicken
started its operation on a humble farm in Hammarsdale with its first
processing plant being commissioned soon after. By 1965, their sugar mill
operations in Malelane were established. By 1989, Rainbow listed on the JSE
and, in 2004, RCL acquired Vector with the strategic intent to control and
optimise its outbound supply chain. By 2013, RCL acquired Foodcorp, one of
South Africa’s largest food producers and then changed its name to RCL
Foods. By 2014, RCL acquired RSB Sugar and obtained a 49% share of Senn
Foods Logistics, a Botswana-based logistics company. It continued with its
expansion into Africa and acquired a 33.5% stake in Ugandan poultry
producer, HMH Rainbow, and in 2016, acquired a 50% stake in Matzonox, a
waste-to-value operation. 2019 saw a 45% stake in L&A Logistics, a
distribution operation based in Zambia. RCL continues to expand its
operations and footprint. 24 In line with their passion to provide more food to
more people, more often, RCL sets out to acquire several businesses with
strong brands, which have enabled them to diversify their offering and
significantly enhance their reach. Such efforts result in expanded product
ranges which extend from essentials to top-end added-value products.
Business model Several significant opportunities exist in South Africa and the
rest of Africa for RCL Foods’ market share to expand across various food
product categories. Their sizeable portfolio of core categories enables them to
reach a wide range of consumers and diverse touch points through depth of
distribution and strong market penetration. It also contributes to growing
their scale and cash flow as a basis for future strategic growth. With the above
context in mind, their business model focuses on growing their revenue and
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller pablitoh11. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R50,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
72042 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now