Exam (elaborations)
MNM2604 EXAM PACK 2023
- Institution
- University Of South Africa
MNM2604 EXAM PACK 2023
[Show more]
Content preview
MNM2604EXAM
PACK 2023
,Part 1 of 3 - Study unit 01 8.0 Points
Question 1 of 20
1.0 Points
Toyota buys the tyres of the Fortuner series motor vehicles from Dunlop. These tyres are regarded as
…
A. Foundation products
B. Facilitating products
C. Capital products
D. Entering products
Question 2 of 20
1.0 Points
Which one of the following is an example of a Business-to-business transaction?
A. Checkers selling a hairdryer to a housewife
B. A manufactures of furniture selling to consumers at its factory shop
C. Makro selling shoes to spaza retailers
D. An importer of kitchenware selling his products at morning markets
Question 3 of 20
1.0 Points
Which one of the following statements about B2B products is true?
A. B2B products cannot be used by final consumers
B. B2B products are larger in bulk that consumer products
C. B2B products cannot be final products, but are “in-process” products
D. B2B products include products like laptops
Question 4 of 20
,1.0 Points
A school (an organisational customer) buying office supplies could be classified as a(n) … customer.
A. commercial
B. public sector
C. institutional
D. intermediary
Question 5 of 20
1.0 Points
A municipality buying dustbins from a Durban supplier is classified as a(n) …
A. government buyer
B. commercial buyer
C. intermediary buyer
D. institutional buyer
Question 6 of 20
1.0 Points
Which one of the following statements is incorrect regarding the marketing strategy of a business to
business marketer?
A. Products are more frequently tailor-made for client firms.
B. Fewer intermediaries are used.
C. Advertising is less important than personal selling.
D. Branding is more important in business markets.
Question 7 of 20
1.0 Points
Which one of the following statements regarding the marketing strategies of B2B and B2C is wrong?
, A. B2B organisations are more inclined to sell “system solutions” than “products solutions”
B. Promotional campaigns are more targeted at specific customers that in the case of B2C businesses
C. Formal market research are done less in the case of B2B organisations
D. More sophisticated market segmentation techniques are used by B2B marketers
Question 8 of 20
1.0 Points
Which one of the following is not a characteristic of a business-to-business market?
A. Relatively few competitors
B. Relatively few buyers (customers)
C. More indirect distribution channels
D. Buyers are geographically concentrated
Part 2 of 3 - SU 2 7.0 Points
Question 9 of 20
1.0 Points
The individual or department responsible for buying a product from the chosen supplier is known as
the …
A. decision-maker
B. buying agent
C. influencer
D. gatekeeper
Question 10 of 20
1.0 Points
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller msmartie11. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R55,69. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
66579 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now