CHAPTER 10
WHAT IS MOTIVATION? DEFINITIONS
A motive is something that causes a person to act. Motivation is the MOTIVATION
individual internal process that energizes, directs, and sustains
behavior. It is the personal “force” that causes you to act in a The individual internal
particular way. process that
energizes, directs,
and sustains
Morale is an employee’s attitude or feelings about the job, about behavior.
supervisors, and about the firm itself. High morale results mainly from
the satisfaction of needs on the job or as a result of the job. High MORALE
morale, in turn, leads to dedication and loyalty, as well as the desire to
do the job well. Low morale, however, can lead to shoddy work, An employee’s
absenteeism, and high turnover rates as employees leave to seek attitude or feelings
more satisfying jobs with other firms. about the job, about
supervisors, and
about the firm itself.
HISTORICAL PERSPECTIVES ON MOTIVATION
THEORY:
SCIENTIFIC MANAGEMENT
SCIENTIFIC
Frederick W. Taylor became interested in improving the efficiency of
MANAGEMENT
individual workers. This led to scientific management, which is the
application of scientific principles to management of work and The application of
workers. scientific principles to
management of work
MASLOW’S HIERACHY OF NEEDS and workers.
NEED
Abraham Maslow developed a theory of motivation based on a
hierarchy of needs. A need is a personal requirement. Maslow
A personal
assumed that humans are “wanting” beings who seek to fulfil a variety requirement.
of needs. He observed that these needs can be arranged according to
their importance in a sequence now known as Maslow’s hierarchy of MASLOW’S
needs. HIERARCHY OF
NEEDS
A sequence of human
needs in the order of
their importance.
, Psychological needs are the things we need to survive. In the employment
context, these needs are usually satisfied through adequate wages.
Safety needs are the things we require for physical and emotional security.
Safety needs may be satisfied through job security, health insurance, pension
plans, and safe working conditions.
Social needs are the human requirements for love and affection and a sense
of belonging. To an extent, these needs can be satisfied through relationships
in the work environment and the informal organization.
Esteem needs are the required respect and recognition from others and a
sense of our own accomplishment and worth (self-esteem). These needs may
be satisfied through personal accomplishment, promotion to more
responsible jobs, various honours and awards, and other forms of recognition.
Self-actualization needs are the needs to grow, develop, and become all
that we are capable of being. These are the most difficult to satisfy and the
means of satisfying them tend to vary with the individual.
Maslow suggested that people work to satisfy their psychological needs first,
then their safety needs, and so on. Maslow’s hierarchy of needs provides a
useful way of viewing employee motivation, as well as a guide for management.
HERZBERG’S MOTIVATION-HYGIENCE THEORY
Frederick Herzberg found that feeling good and feeling bad resulted from entirely
different sets of factors. That is, low pay may have made a particular person feel
bad, but it was some factor other than high pay that made that person feel good.
Satisfaction and dissatisfaction: Satisfaction and dissatisfaction may be
different dimensions altogether. The idea that satisfaction and dissatisfaction are
separate and distinct dimensions is referred to as the motivation-hygiene theory.
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