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Please note, this document contains excessively enough information, please
trim it to reasonable size roughly 7 to 14 pages, you many no use everything
also avoid the use of “you” which is featured in this document, you second
person reference in place of you, such as “the business, the company,
management etc”
You are good to go!
Having acquired sufficient knowledge and skills on entrepreneurship and small
business management, you must demonstrate practical competencies in
applying a pricing system and promotional planning. Think of any business you
would like to start and answer the following questions:
QUESTION 1
By using practical examples, critically discuss how you would applying a
pricing system in your business. (10)
The importance of setting a price is seen in the revenue equation in business. The
price of a product forms half of the total equation, where sales X price = revenue. A
small change in price can make a huge difference in revenue. The price therefore has
a dual influence on the total sales revenue: directly, as part of the gross revenue
equation, and an indirect impact on quantity sold. Bear in mind that because of the
complex nature of service pricing, this study unit focuses primarily on product (goods)
pricing. Because price equals total cost plus profit, a careful study of cost in a business
may keep the business from pricing too low. The concept “average pricing” is used
PASSMATE TUTORIALS 061 262 1185/068 053 8213/0717 513 144