Exam (elaborations)
OTE2601 Assignment 1 2023 (543387)
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- University Of South Africa (Unisa)
OTE2601 Assignment 1 2023 ()
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OTE2601Assignment 1 2023
(543387)
lenovo
[COMPANY NAME] [Company address]
, OTE2601 Assignment 1 2023 (543387)
QUESTION 1
In a proposed marketing plan, everything is included that must be done to
convey the product or service to the consumer and/or the target market.
Elaborate on the 4 P instruments or steppingstones that are necessary to make
the plan functional. (25)
In marketing, the 4 P's, also known as the marketing mix, are the fundamental
elements that are essential for developing an effective marketing plan. These 4 P's
represent different aspects of marketing strategy that need to be considered to
successfully convey a product or service to the consumer and target market. Let's
elaborate on each of these 4 P's:
Product:
The first P stands for "Product," which refers to the goods or services that a
company offers to its customers. It involves defining the features, benefits, and
unique selling propositions of the product or service. This includes decisions on
product design, packaging, branding, quality, and any additional features that
differentiate it from competitors. Understanding the target market's needs,
preferences, and desires is crucial in developing a product that satisfies those
requirements.
Price:
The second P represents "Price," which refers to the value placed on the product or
service. Pricing decisions involve determining the appropriate price point that
customers are willing to pay while also considering factors such as production
costs, competition, and overall business objectives. Pricing strategies can vary,
including premium pricing, penetration pricing, skimming pricing, or value-based
pricing, depending on the product, target market, and business goals.
Place:
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