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- University Of South Africa (Unisa)
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Student number 68545754Samkelisiwe Khombeni
Module code DPR3702
Assignment no 02
Unique number 876085
Due date 20 April 2022
1
,Declaration letter
I, Samkelisiwe Khombeni
(NAME and SURNAME) confirm that:
this MODULE contains my own, original ideas and work
those ideas, or work, that are not my own, have been cited through the
prescribed referencing system which I have familiarised myself with in
Tutorial Letter CMNALL/E/301
I have not submitted the ideas or work contained in this MODULE for any other
tertiary education credit
I have not submitted the ideas or work contained in this MODULE for any other
tertiary education credit
I have read the University’s Policy of Research Ethics
I have read and understood the PLAGIARISM POWERPOINT FOR
UNDER- GRADUATE STUDIES (available under “Additional Sources” on
myUnisa)
I have familiarised myself with the library guides ON PLAGIARISM AND
ETHICS offered by Unisa’s library: https://libguides.unisa.ac.za/research-
support/plagiarism
I have read and understood Unisa’s Policy for Copyright
Infringement and Plagiarism, and I am aware that plagiarism is punishable in terms
of the Copyright Act 98 of 1978 and I have read the regulations of the University of
South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission
/Docum ents/Policy_copyright_infringement_plagiarism_16November2005.pdf
Student number 68545754 Witness NL Nyuswa
Signature S Khombeni Date 08/04/2020
2
, Table of Content
1. Introduction……………………………………………………………..4
2. Learning unit 3 Arts, leisure, and entertainment public relations
Question 1 Public Relations Plan…………………………………….5
Question 2 Public relations practitioners’ roles in art……………….6
Question 3 media database …………………………………………7
Question 4 media monitoring report…………………………………8
Question 5 Types of celebrities ……………………………………….9
Question 6 Roles of publicist……………………………………………9
Question 7 Celebrity public relation representative……………………..10
Question 8 advertisement…………………………………………………10
Question 9 Schedule of media interview ……………………………………11
Question 10 media monitoring report ………………………………………..
Question 11 Self reflection activities…………………………………..13
3. Learning unit 4 Public relations and ethics…………………………….
Question 1 Ethics……………………………………………………………….
Question 2 Ethics in the context of public relations…………………………….
Question 3 Public relations code of conduct…………………………………..
4. Conclusion……………………………………………………………………18
5. References……………………………………………………………………19
3
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