Other
COM3702 Exam Portfolio 2023 May/June - UNISA Pass with 80%+
- Institution
- University Of South Africa (Unisa)
COM3702 Exam Portfolio 2023 May/June - UNISA Pass with 80%+
[Show more]
Content preview
COM3702ASSESSEMENT 3
EXAM PORTFOLIO – UNISA
2023
PASS WITH 80%+
ALL QUESTIONS ANSWERED
FOR Assignments, Portfolios & Exam assistance
WhatsApp: +27 78 158 2606
,Table of Contents Page
1 INTRODUCTION...................................................................................................................................1
2 MEDIA POLICY AND REGULATIONS.....................................................................................................1
2.1 The nature of media and communications policy........................................................................1
2.1.1 An overview of the Broadcasting Digital Migration Policy of 2008........................................1
2.1.2 The five stages of the policy process.....................................................................................2
3 MEDIA MANAGEMENT.......................................................................................................................6
3.1 Strategic media management......................................................................................................6
3.1.1 How to gain control over suppliers, distributors or competitors in your media or
communications industry, using four types of integration.............................................................6
3.1.2 The four components of SWOT analysis in conducting an environmental analysis for a
media organisation........................................................................................................................7
4 REPRESENTATION................................................................................................................................9
4.1 News as representation...............................................................................................................9
4.2 Media and race..........................................................................................................................10
4.3 Media and sexual orientation: the portrayal of gays and lesbians.............................................12
4.3.1 The origin and development of the term “queer”..............................................................12
4.3.2 The focus and objectives of queer theory...........................................................................13
4.3.3 Queer theory as an approach..............................................................................................13
4.3.4 The influence of queer theory on media studies and media content..................................14
4.4 Media and HIV/AIDS...................................................................................................................14
4.4.1 How both articles advocate the representation of social change in relation to HIV/AIDS?. 14
4.4.2 How both articles have proactively set the agenda for social change, in relation to this
illness...........................................................................................................................................15
4.4.3 How have both these articles adhered to ethical reporting on HIV/AIDS as a matter for/of
social change................................................................................................................................16
4.4.4 Examples of AIDS metaphors..............................................................................................16
4.5 Media and terrorism..................................................................................................................17
5 CONCLUSION.....................................................................................................................................20
SELF-ASSESSMENT AND SELF-REFLECTION..........................................................................................21
SOURCES CONSULTED..........................................................................................................................22
, 1 INTRODUCTION
The following assignment will provide explanations, discussions and elaborated
based on the following: Media policy and regulation, representations and media and
terrorism. An overview of the broadcast Digital Migration Policy will be provided, and
the five stages of the policy process will be discussed. Additionally, an argumentative
essay will be written in which I will discuss how news “flows” along certain channels,
which contain “gates” where media personnel make decisions on how they perceive
and reconstruct news before news appears in the media. Media and race will be
discussed, that is, the media and sexual orientation: the portrayal of gays and
lesbians, and Queer Theory. Media and HIV/AID will also be explained and
elaborated based on two selected newspaper articles. Lastly, an essay discussion
about the relationship between the media and terrorists will be elaborated.
2 MEDIA POLICY AND REGULATIONS
2.1 The nature of media and communications policy
2.1.1 An overview of the Broadcasting Digital Migration Policy of 2008
A policy from 2008 called the Broadcasting Digital Migration Policy lays out the
requirements for South Africa's broadcasting to transition from analogue to digital
(National Association of Broadcasters 2008). The limits were created around the
Cabinet-authorized, three-year dual lighting period beginning on November 1, 2008,
which was established in 2007 (National Association of Broadcasters 2008). Cabinet
accepted the plan on August 6, 2008 (National Association of Broadcasters 2008).
On August 6, 2008, Cabinet finally gave its blessing to the long-awaited
Broadcasting Digital Migration Policy (National Association of Broadcasters 2008).
The NAB has an interest in a seamless transition since it will have an impact on all of
its members, who are television broadcasters, viewers, and the nation as a whole
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller assignmentguru. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R110,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79202 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now