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MNM2604 ASSESSMENT 4 2023 EXPECTED QUESTIONS AND SOLUTIONS
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- University Of South Africa (Unisa)
MNM2604 ASSESSMENT 4 2023 EXPECTED QUESTIONS AND SOLUTIONS
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,PASSMATE TUTORIALS passmatetutorials@gmail.com
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144 OR
email passmatetutorials@gmail.com
PASSMATE TUTORIALS 061 262 1185/068 053 8213/0717 513 144
, PASSMATE TUTORIALS passmatetutorials@gmail.com
Which ONE of the following is NOT a criterion Toyota can use to evaluate Continental
Tyres as a supplier?
a.
Reputation
b.
Supply capacity
c.
Customer service
d.
Environmental impact
Which ONE of the following statements is INCORRECT regarding the marketing practice of
B2B and B2C markets?
a.
Formal market research is done less in the case of B2B organisations compared to B2C
markets.
b.
More sophisticated market segmentation techniques are used by B2B marketers compared
to B2C markets.
c.
B2B organisations are more inclined to sell “system solutions” and B2C “product solutions”.
d.
Promotional campaigns are more targeted at specific customers than is the case with B2C
businesses.
Deciding which products or business to grow in the market and which should be
maintained or harvested, is part of which dimension of the business strategy?
a.
The synergy strategy
PASSMATE TUTORIALS 061 262 1185/068 053 8213/0717 513 144
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