Essay
MNG4801 ASSESSMENT 2 2023 FRAMEWORK
- Institution
- University Of South Africa (Unisa)
- Book
- Strategic Management
MNG4801 ASSESSMENT 2 2023 FRAMEWORK
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BMZ ACADEMYBMZ ACADEMY
@061 262 1185/068 053 8213/0717 513 144
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
, BMZ ACADEMY
Table of Contents
QUESTION 1 .......................................................................................................................................... 3
QUESTION 2: [CHAPTER 5.4.1; PAGE 149] (MAX = 1 PAGE) (10)...................................................... 4
Political-legal ....................................................................................................................................... 4
Economic............................................................................................................................................. 4
Socio-cultural ...................................................................................................................................... 5
Demographic ....................................................................................................................................... 6
Technology .......................................................................................................................................... 6
Environmental/ ecological factors ....................................................................................................... 7
QUESTION 3 [CHAPTER 7.3.2.1; PAGE 219-221] (1 page; 10 marks)................................................. 7
Threshold capabilities ......................................................................................................................... 8
Distinctive capabilities ......................................................................................................................... 8
QUESTION 4 [CHAPTER 8.4; PAGE 251] (3 PAGES: 24 MARKS) ....................................................... 8
Business level strategies..................................................................................................................... 9
Cost leadership ............................................................................................................................... 9
Differentiation .................................................................................................................................. 9
Focused strategies ........................................................................................................................ 10
Focused cost leadership ............................................................................................................... 11
Focused differentiation strategies ................................................................................................. 11
QUESTION 5 [CHAPTER 10.4: PAGE 328] (2 PAGES: 16 MARKS) ................................................... 12
Concentrated growth or market penetration ..................................................................................... 12
Consolidation .................................................................................................................................... 13
Market development .......................................................................................................................... 13
Product development ........................................................................................................................ 14
QUESTION 6 [0.5 PAGES: 5 MARKS] ................................................................................................. 14
References ............................................................................................................................................ 15
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
, BMZ ACADEMY
QUESTION 1
I (your full name and surname) , student number hereby declare:
-I have read the TUT 102 in detail and understand the procedures I need to follow
regarding the submission of my assignment. I am aware of and accept the
consequences for late submissions and for not following the assignment procedures.
-I declare that this assignment is my own work and that all sources used or quoted
are indicated and acknowledged both in text and in full references. I also declare that
I have not copied (partially or in full) another student(s) or third-party’s work or allowed
another student(s) to copy my work (partially or in full).
-I have read and understood Unisa’s policy on plagiarism, available on myUnisa
(https://www.unisa.ac.za/sites/myUnisa
/default/Assignments-&-Examination/Assignments/Plagiarism) and I have read and
understood the Powerpoint Presentation and other resources on Plagiarism provided
to me on theMNG4801-2023-Y site.
-I accept responsibility to categorically adhere to Unisa Academic integrity and
Plagiarism policies and their expectations.
-Lastly, I am fully aware that if I am found in breach of Unisa’s policies, I will not only
be penalized with a mark of zero, but I will be reported to the Student Disciplinary
Department which could result in suspension or expulsion from UNISA.
Signature / typed name: INIESTA. A Date: 16/06/2023
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
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