QUESTION 1
Read the Collect-a-Can case study in Contemporary retail and marketing case
studies (Van Heerden 2016) before you answer the following question. The main
goal of Collect-a-Can is to create …
1 satisfied customers.
2 environmental awareness.
3 competitive advantage.
4 brand awareness.
QUESTION 2
Shoprite donated a percentage of their revenue earned during 2017 to the “save the
street children” campaign. This refers to … marketing.
1 social
2 instrumental
3 cognitive
4 promotional
QUESTION 3
Read the 40 Foods Distributors case study in Contemporary retail and marketing
case studies (Van Heerden 2016) before you answer the following question.
The target market for 40 Foods Distributors is mothers. In this case mothers
represent the role of … and … in the family decision-making process.
1 (a) selector (b) supplier
2 (a) selector (b) payer
3 (a) user (b) payer
4 (a) user (b) supplier
QUESTION 4
Christopher’s dad bought him the new Apple Watch 2 Series for his 21st birthday.
Christopher fulfils the . . . role in the family decision-making process.
1 user
2 influencer
3 supplier
4 selector
QUESTION 5
Read the Primedia case study in Contemporary retail and marketing case studies
(Van Heerden 2016) before you answer the following question. There are various
market characteristics and external influences that have an impact on an
organisation. The MAIN external factor that influences the media industry of
Primedia is …
1 technological.
2 economical.
3 governmental.
4 social.
QUESTION 6
Identify three group factors that play a role in influencing consumer behaviour.
a Culture and subculture
b Personality and self-concept
c Market characteristics
d Reference group and social class
1
,e Learning and perception
1abe
2bcd
3cde
4acd
QUESTION 7
TAG Heuer uses Rodger Federer and Maria Sharapova as brand ambassadors for
their brand. In the context of consumer behaviour, these two well-known persons are
known as … in their advertisement.
1 experts
2 role models
3 executives
4 opinion leaders
QUESTION 8
Read the Collect-a-Can case study in Contemporary retail and marketing case
studies (Van Heerden 2016) before you answer the following question.
Based on the developing trends influencing consumer behaviour, Collect-a-Can
focuses on … marketing.
1 green
2 consumer
3 gender-based
4 cause-related
QUESTION 9
Lorraine assesses how well the new iPhone 8 will satisfy her needs by taking into
account her knowledge of various brands and her overall experience with Apple
iPhone thus far. This refers to a … activity.
1 tactical
2 learning
3 physical
4 mental
QUESTION 10
Marlboro needs to deal with and implement the Tobacco Products Control Act when
marketing their products to consumers. This example refers to … factors.
1 economical
2 governmental
3 behavioural
4 technological
QUESTION 11
Tebogo is an accounting student at the Durban University of Technology. He attends
classes every day and has daily face-to-face contact with her class mates. This is an
example of a … reference group.
1 formal
2 informal
3 primary
4 secondary
QUESTION 12
Which option relates to the individual factors that Simphiwe will consider when
making a decision on buying the new iPhone 8?
1 Motivation and family
2 Culture and subculture
2
, 3 Perception and learning
4 Attitude and social class
QUESTION 13
Louisa pays a premium price for the rental of an apartment very close to her work,
this is an example of ... value.
1 market
2 social
3 price
4 convenience
QUESTION 14
Global warming is an example of what type of market characteristics?
1 Technological
2 Social
3 Physical condition
4 Demographic
QUESTION 15
The fact that the death penalty still exists in a few countries may be viewed as highly
immoral in some countries whereas in others it may be viewed as moral as judged
by the standards of the country. This is an example of how countries may differ in
terms of …
1 beliefs.
2 values.
3 customs.
4 norms.
MNM2605/101/3/2018 SEMESTER 1- ASSIGNMENT 02 769598
QUESTION 1
From a marketing perspective, the process by which people select, organise and
interpret stimuli to the five senses, namely sight, sound, smell, touch and taste is
known as ...
1 motivation.
2 learning.
3 perception.
4 attitude.
QUESTION 2
Read the 40 Foods Distributors case study in Contemporary retail and marketing
case studies (Van Heerden 2016) before you answer the following question.
40 Foods Distributors offer their ice cream in 125 ml cups, 500 ml and 1 litre tubs.
Which form of market segmentation is 40 Foods Distributors making use of?
1 Demographics
2 Psychographics
3 Benefits
4 Usage
QUESTION 3
Which statement regarding the self and self-concept is INCORRECT?
1 The awareness of how a person is differentiated from his or her surroundings is
known as the individual’s sense of self.
2 Most individuals are unaware of how they are differentiated by their surroundings.
3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller LOVELY01. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R48,42. You're not tied to anything after your purchase.
