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CBC1501 ASSESSMENT 1
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- University Of South Africa (Unisa)
CBC1501 ASSESSMENT 1
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Rockefeller Group, a popular accounting firm in South Africa, is expanding its business intothe African continent, with a focus on a few francophone countries. By doing this it hopes to
grow its market share, streamline operations, create employment and increase profitability.
To successfully do this, it intends to implement a more fluid structure that will allow for
easier communication across diverse countries. It is doing away with brick-and-mortar
offices and team structures to leverage its human resources in different countries to
collaborate on various projects. A new communication strategy is also planned to ensure
that the new brand image is communicated consistently to its clients in different countries.
Rockefeller Group has launched a new continental advertising campaign in South Africa,
Madagascar, Mauritius, Réunion and Seychelles. In most of these countries, French is the
official language. Incidentally, all the advertisements were created in English and have been
loosely translated into French for the francophone countries. What kind of communication
barriers will be experienced by clients and customers in the French-speaking countries?
a.
psychological and semantic barriers
b.
status and position
c.
cultural and perceptual differences
d.
semantic and contextual barriers
Feedback
The correct answer is: semantic and contextual barriers
Question 2
Correct
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Question text
KgalagadiTV is a commercially owned paid television channel based in the Northern Cape
Province of South Africa. The Kenyan government has recently granted the television
company a license to operate commercially in the Kenyan market. By doing this they hope
to grow their market share, streamline operations, create employment and increase
,profitability. To do this successfully, they intend to implement a more fluid structure that will
allow for easier communication across the different countries. They are doing away with
brick-and-mortar offices and team structures to leverage their human resources in the two
countries to collaborate on various projects. A new communication strategy is also planned
to ensure that the new brand image is communicated consistently to its clients in different
countries. To pave the way for the launch of the Kenyan Branch of KgalagadiTV, a high
delegation meeting has been set up in Nairobi with key stakeholders to discuss a plan of
action to launch in the country. Basounyi Hassani, Chairperson of the board at KgalagadiTV
chairs this meeting with the assistance of the Chief Executive Officer (CEO), Sibiya Themba.
Identify the type of team structure that the new KgalagadiTV will utilise:
a.
Informal networks
b.
Virtual teams
c.
Lateral teams
d.
Formal networks
Feedback
The correct answer is: Virtual teams
Question 3
Correct
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Question text
Naomi is a senior accountant at an accounting firm. She has worked there for over 25 years.
Her junior colleagues, Lebo and Sechaba, are young and energetic and they always reply to
Naomi’s emails and send minutes after meetings with other colleagues. This type of
communication from the junior colleagues to Naomi is known as ….
a.
Sender
,b.
Feedback
c.
Message
d.
Context
Feedback
The correct answer is: Feedback
Question 4
Correct
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Question text
KgalagadiTV is a commercially owned paid television channel based in the Northern Cape
Province of South Africa. The Kenyan government has recently granted the television
company a license to operate commercially in the Kenyan market. By doing this they hope
to grow their market share, streamline operations, create employment and increase
profitability. To do this successfully, they intend to implement a more fluid structure that will
allow for easier communication across the different countries. They are doing away with
brick-and-mortar offices and team structures to leverage their human resources in the two
countries to collaborate on various projects. A new communication strategy is also planned
to ensure that the new brand image is communicated consistently to its clients in different
countries. To pave the way for the launch of the Kenyan Branch of KgalagadiTV, a high
delegation meeting has been set up in Nairobi with key stakeholders to discuss a plan of
action to launch in the country. Basounyi Hassani, Chairperson of the board at KgalagadiTV
chairs this meeting with the assistance of the Chief Executive Officer (CEO), Sibiya Themba.
While there are many official languages in Kenya, upon its launch in Kenya, incidentally, all
the presenters of KgalagadiTV spoke in English only, with very basic and loosely translated
subtitles into Kiswahili. What kind of communication barriers will viewers experience?
a.
Status and position
, b.
Physiological barriers
c.
Semantic barriers
d.
Perceptual differences
Feedback
The correct answer is: Semantic barriers
Question 5
Correct
Mark 1.00 out of 1.00
Flag question
Question text
KgalagadiTV is a commercially owned paid television channel based in the Northern Cape
Province of South Africa. The Kenyan government has recently granted the television
company a license to operate commercially in the Kenyan market. By doing this they hope
to grow their market share, streamline operations, create employment and increase
profitability. To do this successfully, they intend to implement a more fluid structure that will
allow for easier communication across the different countries. They are doing away with
brick-and-mortar offices and team structures to leverage their human resources in the two
countries to collaborate on various projects. A new communication strategy is also planned
to ensure that the new brand image is communicated consistently to its clients in different
countries. To pave the way for the launch of the Kenyan Branch of KgalagadiTV, a high
delegation meeting has been set up in Nairobi with key stakeholders to discuss a plan of
action to launch in the country. Basounyi Hassani, Chairperson of the board at KgalagadiTV
chairs this meeting with the assistance of the Chief Executive Officer (CEO), Sibiya Themba.
During a heated exchange between a South African and a Kenyan delegate at the meeting,
the Kenyan counterpart says: “I vehemently oppose this imperialist move by South African
Media houses who are trying to monopolise our markets, we don’t want them here!” Which
sentence function does this assertion signify?
a.
Directive
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