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MNG4801 ASSIGNMENT 2 - 2023 (876453)
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- University Of South Africa (Unisa)
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- Strategic Management
MNG4801 ASSIGNMENT 2 - 2023 CLOSING DATE: 25 JULY 2023 MR. PRICE CASE STUDY
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MNG4801 ASSIGNMENT 2- 2023
UNIQUE NUMBER: 876453
DUE DATE: 25 JULY 2023
, TABLE OF CONTENTS
PAGE NO.
1. INTRODUCTION ……………………………………………………………………………………………… 2
2. Question 1: DECLARATION …………………………………………………………………………….. 3
3. Question 2: Discussion on the Strategic Importance of the Macro-
Environment on an Organization's Situation: A Case Study of Mr Price ………… 4
4. Question 3: Discussion on “Threshold and Distinctive Capabilities: Driving Mr
Price's Competitive Advantage through Theory and Practical Examples" ……….. 5
5. Question 4: Discussion on Business Level Strategies in Power Fashion, Mr
Price, Studio 88, and Yuppiechef: Driving Competitive Advantage …………………. 6-8
6. Question 5: discussion on the two corporate growth strategies evident in the
Mr Price case study and a description on how their strategies contribute to
Mr Price becoming "the most valuable retailer in Africa” ………………………………. 9 - 10
7. Question 6: REFLECTION QUESTIONS ……………………………………………………………. 11
8. CONCLUSION …………………………………………………………………………………………………. 12
9. REFERENCE LIST ……………………………………………………………………………………………… 13
1
, 1. INTRODUCTION:
The success of an organization depends on how well it responds to the macro-environmental factors
that influence its operations. In this essay, we will explore the impact of the macro-environment on
Mr Price and the strategic importance of the organization's response. We will identify and describe
specific macro-environmental factors like socio-cultural and economic factors that affected Mr Price
and examine the company's threshold and distinctive capabilities that contributed to its competitive
advantage. We will also critically discuss the business level strategies evident in Power Fashion, Mr
Price, Studio 88, and Yuppiechef, and how each of these businesses gained a competitive advantage
in their respective markets. Finally, we will identify two corporate growth strategies evident in the
Mr Price case study, and conclude by describing how these strategies contributed to the company
becoming the most valuable retailer in Africa.
Throughout this essay, we will integrate relevant theory with practical examples from the Mr Price
case study. We will begin by examining the strategic importance of the macro-environment on an
organization's situation, and how specific macro-environmental factors drive organizational success
or failure. We will then introduce the concepts of threshold and distinctive capabilities and how
these capabilities contribute to a firm's competitive advantage, using Mr Price as a practical
example. Next, we will critically analyze the business level strategies evident in Power Fashion, Mr
Price, Studio 88, and Yuppiechef, and explain how these organizations gained a competitive
advantage in their respective markets. Finally, we will explore the corporate growth strategies
evident in the Mr Price case study and conclude by describing how these strategies contributed to
the company's success in becoming the most valuable retailer in Africa. In conclusion, this essay will
provide a comprehensive analysis of Mr Price's success and the strategies it employed to achieve it,
drawing links between theory and practical examples from the organization's operations.
2
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