Started on Friday, 14 July 2023, 10:21 AM
State Finished
Completed on Friday, 14 July 2023, 3:54 PM
Time taken 5 hours 33 mins
Marks 18.00/20.00
Grade 90.00 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
Which of the following participants would you typically find in Channel 4 (four) of the alternative distribution channels?
Select one:
a. Manufacturer; consumer
b. Manufacturer; retailer; consumer
c. Manufacturer; wholesaler; consumer
d. Manufacturer; wholesaler; retailer; consumer
The correct answer is: Manufacturer; wholesaler; retailer; consumer
Question 2
Incorrect
Mark 0.00 out of 1.00
CelluX, a cellphone provider, has launched a new television advertisement portraying a cheeky seven-year old and her loving reaction
towards her parents when presented with the new iPhone. This type of emotional appeal is often the most important way of differentiating a
product from competing products in a highly competitive market. During which phase of the integrated marketing strategy would this be
the most appropriate marketing communication decision?
Select one:
a. Introductory phase
b. Growth phase
c. Maturity phase
d. Declining phase
Lux, Dove and Knorr are all products sold through Unilever. However, each product has a separate marketing communication strategy which
isDashboard
aimed at a /specific
Courses / UNISA
target market./What
2023type
/ Semester 2 / MNB1601-23-S2
of brand would / Welcome
Lux, Dove and Knorr be? to MNB1601 / Assessment 2
Select one:
a. Family brand
b. Generic brand
c. Individual brand
d. Dealer brand
The correct answer is: Individual brand
Question 4
Correct
Mark 1.00 out of 1.00
There are four influences in any organisational buying decision. Which one of the following is one of these influences?
Select one:
a. The environment
b. The promotional campaign being used by the seller
c. The price being charged
d. The cultural group of the seller
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ShabbaT. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R60,00. You're not tied to anything after your purchase.