Exam (elaborations)
MNB1601 ASSIGNMENT 2 SEMESTER 2 2023
- Institution
- University Of South Africa (Unisa)
MNB1601 ASSIGNMENT 2 SEMESTER 2 2023 FOR FURTHER ASSISTANCE 9
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7/14/23, 4:04 PM Assessment 2: Attempt reviewMENU
Dashboard / Courses / UNISA / 2023 / Semester 2 / MNB1601-23-S2 / Welcome to MNB1601 / Assessment 2
Started on Friday, 14 July 2023, 10:21 AM
State Finished
Completed on Friday, 14 July 2023, 3:54 PM
Time taken 5 hours 33 mins
Marks 18.00/20.00
Grade 90.00 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
Which of the following participants would you typically find in Channel 4 (four) of the alternative distribution channels?
Select one:
a. Manufacturer; consumer
b. Manufacturer; retailer; consumer
c. Manufacturer; wholesaler; consumer
d. Manufacturer; wholesaler; retailer; consumer
The correct answer is: Manufacturer; wholesaler; retailer; consumer
Question 2
Incorrect
Mark 0.00 out of 1.00
CelluX, a cellphone provider, has launched a new television advertisement portraying a cheeky seven-year old and her loving reaction
towards her parents when presented with the new iPhone. This type of emotional appeal is often the most important way of differentiating a
product from competing products in a highly competitive market. During which phase of the integrated marketing strategy would this be
the most appropriate marketing communication decision?
Select one:
a. Introductory phase
b. Growth phase
c. Maturity phase
d. Declining phase
The correct answer is: Maturity phase
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=11513609&cmid=624788 1/10
, 7/14/23, 4:04 PM Assessment 2: Attempt review
Question 3
Correct
Mark 1.00 out of 1.00
MENU
Lux, Dove and Knorr are all products sold through Unilever. However, each product has a separate marketing communication strategy which
isDashboard
aimed at a /specific
Courses / UNISA
target market./What
2023type
/ Semester 2 / MNB1601-23-S2
of brand would / Welcome
Lux, Dove and Knorr be? to MNB1601 / Assessment 2
Select one:
a. Family brand
b. Generic brand
c. Individual brand
d. Dealer brand
The correct answer is: Individual brand
Question 4
Correct
Mark 1.00 out of 1.00
There are four influences in any organisational buying decision. Which one of the following is one of these influences?
Select one:
a. The environment
b. The promotional campaign being used by the seller
c. The price being charged
d. The cultural group of the seller
The correct answer is: The environment
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=11513609&cmid=624788 2/10
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