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COM2603 Assignment 1 (COMPLETE ANSWERS) Semester 2 2023 (681325) - DUE 21st August 2023 good grades. R67,07
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COM2603 Assignment 1 (COMPLETE ANSWERS) Semester 2 2023 (681325) - DUE 21st August 2023 good grades.

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COM2603 Assignment 1 (COMPLETE ANSWERS) Semester 2 2023 () - DUE 21st August 2023 good grades. SECTION 1 INTERCULTURAL COMMUNICATION QUESTION 1 Read the scenario below and answer the questions that follow. Managers at Z&B, a United States (US) multinational coffee shop in Kenya, are trying...

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  • July 21, 2023
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COM2603 Assignment 1 (COMPLETE
ANSWERS) Semester 2 2023 (681325) -
DUE 21st August 2023 good grades.

, SECTION 1

INTERCULTURAL COMMUNICATION

QUESTION 1

Read the scenario below and answer the questions that follow.

Managers at Z&B, a United States (US) multinational coffee shop in Kenya, are trying

to understand the culture of their employees and customers on the African continent.

They have noted that, unlike their US customers, Kenyan customers show respect to

older managers and do not speak rudely to them, even when they are angry. They

have also observed that some Kenyan customers are very rude and speak English

with an American accent, especially those who live in urban areas. The managers

want to understand African culture, so the company can find the best way to

communicate with its African customers. As an intercultural communication expert,

you have been asked to define culture, so that the managers can have a deeper

understanding of what it entails.

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