COM2602 Assignment 1
(ANSWERS) Semester 2 2023 -
GUARANTEED DISTINCTION
& good grades 2023.
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 Organisational Communication and its Constituent Fields
Organisational communication is the study and practice of how individuals and groups within an
...
1.1 Organisational Communication and its Constituent Fields
Organisational communication is the study and practice of how individuals and groups within an
organization communicate with each other. It involves the exchange of information, ideas, and
messages to achieve organizational goals and maintain effective relationships.
There are five main fields within organisational communication, each focusing on different aspects of
communication within an organization. Let's discuss each field and provide real practical examples for
better understanding:
1. Internal Communication
Internal communication refers to the exchange of information and messages within an organization. It
involves communication between employees, departments, and management. Examples of internal
communication include team meetings, email updates, memos, and company newsletters. For instance,
a company-wide email announcing a new policy change or a team meeting to discuss project updates
are examples of internal communication.
2. External Communication
External communication involves the exchange of information between an organization and external
stakeholders, such as customers, suppliers, investors, and the general public. It includes communication
through advertising, public relations, social media, and customer support. For example, a company's
social media posts promoting a new product or a press release announcing a partnership are examples
of external communication.
3. Crisis Communication
Crisis communication focuses on managing communication during times of crisis or emergencies. It
involves effectively communicating with stakeholders to address and mitigate the impact of a crisis on
the organization's reputation and operations. Examples of crisis communication include press
conferences, public statements, and social media updates during a natural disaster or a product recall.
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