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DPR3702 ASSIGNMENT 1 MEMO - SEMESTER 2 - 2023 - UNISA - (DETAILED ANSWERS WITH REFERENCES - DISTINCTION GUARANTEED) - DUE:- 11 AUGUST 2023 R50,00   Add to cart

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DPR3702 ASSIGNMENT 1 MEMO - SEMESTER 2 - 2023 - UNISA - (DETAILED ANSWERS WITH REFERENCES - DISTINCTION GUARANTEED) - DUE:- 11 AUGUST 2023

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DPR3702 ASSIGNMENT 1 MEMO - SEMESTER 2 - 2023 - UNISA - (DETAILED ANSWERS WITH REFERENCES - DISTINCTION GUARANTEED) - DUE:- 11 AUGUST 2023 1.1 Explain your understanding of the term “public relations in the industry”. Support your answer with suitable examples. [5] 1.2 Identify one South Afr...

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  • July 31, 2023
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QUESTION 1


1.1 Public relations in the industry refers to the management of communication between a
company and its public or audience. PR activities aim to enhance the company's reputation and
manage its image in the eyes of its customers, investors, employees, or any other stakeholders.
It often involves communicating with the media and through media, with an objective to promote
goodwill and a positive image for the company. One example can be seen in the tech industry.
Many social media companies like Facebook and Twitter utilize PR to manage their public
communications about new features, data privacy issues, or community guidelines changes.
Another example can be found in the fast-food industry where companies like McDonald's or
Burger King utilize PR to announce their new menu items and to address any health-related or
ethical concerns about their products.




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