Exam (elaborations)
IRM1501 Assignment 1 Semester 2 2023 (899920) - DUE 18 August 2023
- Institution
- University Of South Africa (Unisa)
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IRM1501 Assignment 1Semester 2 2023
(899920)
QUESTIONS AND
ELABORATE ANSWERS
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, Question 1
Make a distinction between quantitative and qualitative research methodology
and provide examples. (8)
Quantitative and qualitative research methodologies are two distinct
approaches used in the field of social sciences, business, and various other
disciplines to investigate and explore different phenomena. Each approach
has its unique characteristics, data collection techniques, and data analysis
methods, serving different purposes and providing complementary insights.
In this essay, we will delve into the differences between quantitative and
qualitative research methodologies and illustrate their applications through
examples.
1. Quantitative Research Methodology:
Quantitative research is a systematic and empirical approach to study
phenomena through numerical data and statistical analysis. It aims to
establish patterns, trends, and relationships that can be generalized to a
larger population. This research method typically involves a large sample
size to ensure the results are statistically significant. Here are some key
features of quantitative research:
a. Data Collection: Quantitative research relies on structured data collection
tools such as surveys, questionnaires, and experiments. These instruments
usually consist of closed-ended questions that can be easily quantified and
analyzed.
b. Data Analysis: The data collected in quantitative research is analyzed
using statistical techniques. Researchers use software like SPSS (Statistical
Package for the Social Sciences) or Excel to process the data and draw
conclusions.
c. Objectivity: One of the essential aspects of quantitative research is
objectivity. Researchers strive to minimize bias and subjectivity in their
analysis by following strict methodologies and statistical procedures.
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