Exam (elaborations)
DPR3702 Assignment 1 Semester 2 2023 - DUE 11 August 2023
- Course
- DPR3702 (DPR3702)
- Institution
- University Of South Africa
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DPR3702 Assignment 1Semester 2 2023
QUESTIONS AND
ELABORATE ANSWERS
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,1.1 Explain your understanding of the term “public relations in the industry”.
Support your answer with suitable examples. [5]
1.2 Identify one South African campaigning organisation [1]
1.1 Understanding of "Public Relations in the Industry":
Public relations in the industry refers to the strategic management of
communication and relationships between an organization or company and
its various stakeholders, including the public, customers, employees,
investors, media, and the government. The primary goal of public relations
is to create a positive image and reputation for the organization, enhance
its credibility, and maintain a favorable perception among its target
audience.
In the business context, public relations professionals use various
communication tools and techniques to disseminate information, address
concerns, and manage crises effectively. They work towards building strong
relationships with the public by engaging in transparent and ethical
communication. Public relations also involves managing the organization's
response to both positive and negative events to minimize reputational
damage and capitalize on opportunities.
Examples: a) Product Launch: When a company is launching a new product,
public relations professionals may organize press events, send out press
releases, and engage with media outlets to ensure positive coverage of the
launch. They might also arrange demonstrations and product reviews to
build excitement and anticipation among the target audience.
b) Crisis Management: If a company faces a crisis, such as a product recall
or a public scandal involving a key executive, public relations experts step in
to manage the situation. They craft crisis communication strategies to
address concerns, provide accurate information, and demonstrate the
organization's commitment to resolving the issue responsibly.
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, c) Community Engagement: Some companies engage in corporate social
responsibility (CSR) initiatives and community outreach programs. Public
relations professionals play a crucial role in highlighting and promoting
these activities, thereby enhancing the organization's reputation as a
responsible and caring entity.
1.2 South African Campaigning Organization:
One South African campaigning organization is "Greenpeace Africa."
Greenpeace is an independent, global environmental organization that
operates in more than 55 countries, including South Africa. The
organization campaigns for various environmental causes, such as climate
change, deforestation, ocean pollution, and the protection of endangered
species.
Greenpeace Africa engages in public awareness campaigns, non-violent
direct actions, lobbying, and research to promote environmentally
sustainable practices and urge governments and corporations to take
stronger action to protect the environment. They often work with local
communities and other stakeholders to address environmental challenges
and advocate for policies that prioritize environmental protection.
Please note that the information provided is based on my knowledge as of
September 2021, and there might have been developments or changes
related to the organization or its campaigns since that time.
1.3 Distinguish between pressure groups and campaigning organisations. [2] The
environment is one of the ten principles or focal points of the United Nations
Global Compact (UNGC). For more information on the principles, click on the
hyperlink below: You are the head of public relations at Dzomo La Mupo – a
company name which, in the Tshivenda language, means “the voice of nature” (or
“the environment”). The organisation fights for the protection of the
environment. For more information on the organisation visit the following
website: You have been tasked to propose campaign tactics that Dzomo la Mupo
can use in their fight to protect the environment.
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