Exam (elaborations)
COM3702 Assignment 3 Semester 2 2023 (247606) - DUE 3 OCTOBER 2023
- Institution
- University Of South Africa
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COM3702 Assignment 3Semester 2 2023 (247606)
QUESTIONS AND
ELABORATE ANSWERS
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,SEMESTER 2 ASSESSMENT 03 EXAMINATION PORTFOLIO
1 INTRODUCTION [5]
Media plays a central role in shaping our understanding of the world, influencing our perceptions,
beliefs, and even identities. From policy and regulation to the representation of gender, environment,
and violence, media influences every aspect of our lives. In this essay, we will delve into various
aspects of media and its impact on society.
In Part 2.1, we explore internal and external media regulation, focusing on the Film and Publication
Bill. This bill aims to regulate the classification, distribution, and exhibition of films, publications, and
interactive computer games, with the objective of protecting minors and vulnerable individuals from
accessing harmful content. We will critically discuss whether the bill can be classified as internal or
external regulation and analyze its implications on freedom of expression.
Moving on to Part 2.1.2, we delve into a critical discussion on freedom of expression and its
limitations. While freedom of expression is a fundamental human right, there are necessary
limitations to protect other rights and public interests. We will explore the delicate balance between
protecting freedom of expression and preventing harm to individuals or society.
Part 2.1.3 involves analyzing the impact of the Film and Publication Bill on freedom of expression. We
will assess whether the bill enhances or hinders freedom of expression by evaluating its provisions
and implications on media content and the public's access to information.
In Part 2.1.4, we explore the concept of public interest in the context of the Film and Publication Bill.
Public interest involves safeguarding the collective well-being and welfare of society, and we will
examine how the bill addresses this aspect by implementing age restrictions, classifications, and
content regulations to protect minors and promote a more tolerant and respectful society.
Continuing with Part 3, we shift our focus to media management and representation. We begin with
Part 3.1, which delves into the media and communications market. We discuss the characteristics of
media as a business, including hybridization, high-fixed costs, creativity and uncertainty, media
products with a once-off use, and concentration. We provide examples to illustrate each
characteristic's influence on media operations.
Next, in Part 4, we explore representation in the media. In Part 4.1, we provide a definition of
semiotics and link it to practical examples from an advertisement. Semiotics is the study of signs,
symbols, and their meanings, and we will analyze how an advertisement conveys messages through
its visuals and text.
In Part 4.3, we critically discuss the differences between feminism and masculinity, exploring
stereotypes surrounding femininity and masculinity with examples from personal experiences. We
also delve into two types of feminism and two types of masculinity that emerged in response to
feminism during the 1960s, highlighting their positive and negative aspects.
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, Finally, in Part 4.4, we examine media and the environment, focusing on a selected article related to
floods that occurred in the KwaZulu Natal province in April 2022. We define environmental
journalism and discuss how media representations of the floods can impact social change, global
warming, and climate change. We also explore the portrayal of the floods as an environmental
disaster in the media and the economics influencing its representation.
This essay aims to shed light on the multifaceted interactions between media, society, and various
issues, contributing to a deeper understanding of the complexities involved in media policy,
representation, and management.
2 MEDIA POLICY AND REGULATION [20]
2.1 Internal and external media regulation Read the Film and Publication Bill to do the following:
2.1.1 Give a brief overview of the Bill and then discuss whether the Bill can be regarded as internal or
external regulation. (5)
2.1.2 Write a critical discussion in which you demonstrate your understanding of freedom of expression
and the limitations thereof. (5)
2.1.3 You should specify whether the Film and Publication Bill enhances or hinders freedom of
expression. (5)
2.1.4 The discussion should briefly explain your understanding of the concept of public interest.
Substantiate your answer by giving examples from the Bill. (5)
Cite at least three (3) academic sources (this excludes the prescribed book and study guide).
2.1.1 Brief Overview of the Film and Publication Bill and Internal/External Regulation:
The Film and Publication Bill is a piece of legislation that aims to regulate the
classification, distribution, and exhibition of films, publications, and interactive computer
games. The primary objective of such bills is to protect minors and vulnerable
individuals from accessing potentially harmful or inappropriate content. It typically
outlines guidelines and age restrictions for various types of media.
Internal regulation refers to self-regulation by the media industry itself, where media
organizations set their own standards and codes of conduct. External regulation, on the
other hand, involves government bodies or independent agencies imposing regulations
on media content.
Whether the Film and Publication Bill can be considered internal or external regulation
would depend on the specific provisions outlined in the bill itself. If the bill grants
significant authority and control to the media industry in setting their own standards
For assignment help and inquiries
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